#ai-creative-testing

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#emotional-engagement #hershey #2026-winter-olympics #hfss-advertising #christmas-ads #emotional-analytics
Food & drink
fromExchangewire
2 days ago

Hershey's "The Real Gold" Crowned The Most Emotionally Engaging Ad of the 2026 Winter Games - ExchangeWire.com

Hershey's "The Real Gold" ad generated the strongest positive emotional response of any ad linked to the 2026 Winter Olympics/Paralympics, engaging 57.8% of viewers.
fromExchangewire
2 months ago

HFSS Rules Take a Bite Out of Christmas Ads, Slashing Craving for Festive Triggers by 24%

New data from DAIVID suggests so, with this year's festive campaigns 24% less likely to make festive shoppers' mouths water than in 2024 - a clear sign the new restrictions on advertising less healthy food and drink products are reshaping the emotional recipe of the nation's favourite seasonal storytelling. Yet despite early fears that the regulations would blunt the emotional impact of Christmas advertising, DAIVID's analysis paints a different picture.
Public health
Marketing
fromExchangewire
3 months ago

Disney Claims Christmas Ad Crown With the Festive Season's Most Emotionally Engaging Campaign - ExchangeWire.com

Disney's 'Best Christmas Ever' ad generated the strongest intense positive emotional response (58.2%), outperforming other festive campaigns in adoration, nostalgia, warmth, and joy.
Film
fromExchangewire
3 months ago

Domestic Abuse Charity's Horror Ad Tops Halloween 2025 Charts - ExchangeWire.com

I Choose Freedom's 'End The Horror' film used horror cinema techniques to depict domestic abuse and generated the most intense fear among 2025 Halloween ads (24.5%).
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