"A chilling new film by domestic abuse charity I Choose Freedom that highlights the real-life horror faced by thousands of women behind closed doors is the scariest Halloween ad of 2025, according to new data from DAIVID. Ahead of Fright Night, the creative data provider used its AI-powered creative testing platform to analyse this year's spooky season ads to identify which generated the most intense fear among viewers."
""End The Horror" follows a woman enjoying a quiet bubble bath, only to be confronted by a masked figure while doing her skincare. When the mask is lifted, she recognises him and pleads, "Not tonight, please." The film ends with the text: "No horror film is as terrifying as living with domestic abuse." Shot by Anne-Sofie Lindgaard through MindsEye to look like a horror film,"
A film by I Choose Freedom titled "End The Horror" portrays domestic abuse as a real-life horror, centring on a woman confronted by a masked figure during a bubble bath. DAIVID used an AI-powered creative testing platform to measure viewer fear across this year’s Halloween ads. The 90-second film, shot by Anne-Sofie Lindgaard through MindsEye to emulate horror cinema, generated intense fear among 24.5% of viewers, making it nearly nine times scarier than the average ad. Other high-ranking scary ads included Universal’s "The Black Phone 2" promo (21.6%), a Hatch faux-horror trailer, a Sixt AI-produced spot, and a Disney+ "Hulu-ween" trailer.
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