#dreamforce

#dreamforce

The Salesforce-led conference runs Tuesday through Thursday at and around Moscone Center, blocking off streets and taking over entire buildings, including the Chase Center, for keynotes, demonstrations, panels and musical performances. It's all meant to beef up the software company's clout and customer network; tickets ran from $999 to $2,299, though you can expect that most attendees' employers footed the bill. Yet more cash will pour into South of Market's local businesses, which expect their most profitable week of the year.

The corporate Salesforce conference Dreamforce has named Metallica as its headliner for the big concert they have every year, and Benson Boone will play too, but the bigger news may be that Dreamforce is moving to mid-October. If you follow the legacy metal band Metallica these days, you likely know the current iteration of the band never meets a corporate promotion deal they don't like. Though to be fair, the once-SF-based band also does a lot of charity work.