#casimiro

[ follow ]
Marketing tech
fromwww.marketingdive.com
16 hours ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Social media marketing
fromThedrum
2 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Left-wing politics
fromWIRED
6 days ago

Hasan Piker Built His Twitch Empire With Shure Microphones, Lumix Cameras, and Lots of Zyns

Hasan Piker maintains a rigorous daily routine to cope with pressure and manage his mental health amidst controversy.
Media industry
fromEntrepreneur
1 week ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
fromTechCrunch
5 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube aims to "protect that collective vibe" during high engagement moments by holding back ads, allowing creators to maintain momentum without interruptions.
Social media marketing
Video games
fromGamesBeat
2 weeks ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
Liverpool FC
fromwww.bbc.com
4 weeks ago

'They think I just go home and make TikToks - it's not true'

Alisha Lehmann aims to change perceptions of female footballers while balancing her social media presence and dedication to the sport.
Video games
fromwww.theguardian.com
1 month ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Television
fromInterview Magazine
1 month ago

These Creators Are Getting Rich Off Reaction Content While We Watch

Reaction videos have evolved from a niche curiosity into a massive YouTube phenomenon, with top channels accumulating hundreds of millions of views and attracting attention from major artists.
Marketing
fromForbes
1 month ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Media industry
fromPoynter
1 month ago

Journalist-turned-news content creator Chris Vazquez on building a career in the creator economy - Poynter

Chris Vazquez transitioned from broadcast journalism student to independent news content creator, blending journalism, media literacy, and entertainment while working as a MediaWise ambassador.
Marketing
fromwww.marketingdive.com
1 month ago

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.
Social media marketing
fromwww.theguardian.com
1 month ago

Nigeria's online content creator market has boomed. Can the skit-makers and streamers make it pay?

Broda Shaggi transformed skit-making into a profitable media business with professional production standards, though many African content creators struggle financially despite building large audiences.
#e-commerce-growth
Online marketing
fromThedrum
1 month ago

How Creators Can Take Your Brand To New Markets

Global online retail sales grew from 16% to 19% in 2020, and influencer marketing through content creators enables brands to enter new markets authentically and effectively.
fromThedrum
1 month ago
E-Commerce

How Creators Can Take Your Brand To New Markets

Global online retail sales grew from 16% to 19% in 2020, and influencer marketing through content creators enables brands to enter new markets authentically and effectively.
Online marketing
fromThedrum
1 month ago

How Creators Can Take Your Brand To New Markets

Global online retail sales grew from 16% to 19% in 2020, and influencer marketing through content creators enables brands to enter new markets authentically and effectively.
fromThe Atlantic
2 months ago

The YouTuber Who Paid His Own Way Into Hollywood

At the box office earlier this month, four out of the five top-grossing movies were not from big companies. There was Solo Mio, an inspirational romantic drama starring Kevin James from the faith-based distributor Angel Studios; a filmed concert from the K-pop group Stray Kids; and a French adaptation of Dracula from the director Luc Besson that had already made big money overseas.
Film
fromHer Campus
1 month ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Mental health
fromPsychology Today
1 month ago

Jimmy Sotos on Catching Up and Going Viral Overnight

Jimmy Sotos transitioned from basketball identity to overnight TikTok fame, experiencing pressure to maintain algorithmic visibility while grappling with loss of athletic purpose.
Startup companies
fromSupercar Blondie
2 months ago

The first YouTube video ever posted has made an unbelievable amount of money

YouTube began as a platform for ordinary moments; the first 19-second upload exemplified that origin and the founder's reward came from ownership, not direct monetization.
Humor
fromwww.mediaite.com
1 month ago

TikToker Hires Fake Tom Cruise to Come To His House And It Gets Awkward Fast

TikToker Chase Hofer hired a Tom Cruise impersonator to perform privately in his home, creating an awkward and viral moment that accumulated 5.6 million views.
Venture
fromFast Company
2 months ago

MrBeast's business empire stretches far beyond viral YouTube videos

MrBeast, via Beast Industries, is building a diversified $5 billion holding company spanning CPG, fintech, and food brands, rapidly scaling revenue and acquisitions.
fromThedrum
1 month ago

Why your social content should make people curious

It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.
Social media marketing
Venture
fromBusiness Insider Africa
2 months ago

From silence to $900m: How TikTok king from Senegal, Khaby Lame, built a global business empire

Khaby Lame converted massive social media fame into lasting corporate value by centralising his brand and becoming a controlling shareholder in the public company commercialising his influence.
fromWIRED
2 months ago

No, the Freecash App Won't Pay You to Scroll TikTok

I first encountered the Freecash app after clicking on a sponsored TikTok video with dubious claims. The advertisement didn't promote this app by name, rather it showed a young woman expressing her excitement about seemingly getting hired by TikTok at $35 an hour to watch videos on her "For You" page. When I tapped the link to "order now," it sent me to a website with TikTok and Freecash logos, featuring a download link for the Freecash app.
Online marketing
Video games
fromWGB
1 month ago

Warning: Someone Is Impersonating Me On Twitch, Do Not Fall For It

A Twitch user impersonating a gaming critic is running a scam offering fake featured growth case studies to streamers using stolen branding and Discord contact methods.
Marketing
fromGamesBeat
2 months ago

Creators and developer studios are approaching the business of UGC in very different ways

Developer studios operate across multiple platforms while individual creators typically focus on a single platform, producing divergent strategies for brand integrations in virtual worlds.
#creator-economy
fromKotaku
1 month ago

Markiplier Calls Out Hollywood After Iron Lung Becomes Horror Hit

At least a lot of Hollywood was willfully ignoring the potential of YouTubers here. There is that level of respect that I just haven't met yet. People have made movies before, just that it would be 'woefully unwise' to tackle writing, directing, acting and editing a movie myself.
Video games
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Social media marketing
fromThedrum
1 month ago

The Relationship Between Content Creators, Influencer Marketing And The Music Industry

Music industry increasingly relies on influencer marketing through social media apps like TikTok, Koji, and Triller, where artists collaborate with content creators to engage audiences and create viral trends.
Marketing
fromDigiday
1 month ago

Why more brands are rethinking influencer marketing with gamified micro-creator programs

Major retailers are replacing traditional affiliate marketing with gamified, always-on creator programs that reward micro-creators for consistent content and build long-term brand relationships.
Video games
fromEngadget
2 months ago

The creators of Mixtape want to make a great hangout video game

Mixtape is a narrative adventure about teenage friends' final summer together, celebrating music, idleness, and suburban '90s Americana as they face adulthood.
Social media marketing
fromEntrepreneur
1 month ago

This Is How Solo Creators Stop Posting to Silence and Hit Over 50,000 Views Without The Guesswork

A new ChatGPT Agent autonomously identifies early breakout signals across platforms and translates them into high-confidence, trend-forward content strategies that accelerate creator traction.
[ Load more ]