"He shoots like he's doing a movie, Oguntamu said. He gets buses to take the crew around. They use drones. They use big cameras. It's serious business now people don't understand how difficult it is to keep up creating content every day because it has to be new content."
"Broda Shaggi has turned his skit-making into a profitable business, but many content creators in Africa struggle to make ends meet."
"The 32-year-old is one of the most popular figures in an ecosystem of Nigerian social media creators that includes skit-makers, YouTubers, TikTokers, podcasters, streamers and more who are building audiences across Africa and the diaspora."
Broda Shaggi, a 32-year-old Nigerian content creator with 11.9 million Instagram followers, operates a professional skit-making operation in Lagos involving dozens of crew members, advanced equipment including drones and professional cameras, and daily content production. Beginning his comedy career at the University of Lagos through social media uploads, he has expanded into music, film, and television. His success contrasts sharply with many African content creators who struggle financially. His media agency, Penzaarville Africa, emphasizes the demanding nature of maintaining consistent, original content daily. Broda Shaggi represents a thriving segment of Nigerian social media creators including skit-makers, YouTubers, TikTokers, podcasters, and streamers building audiences across Africa and the diaspora.
#nigerian-content-creation #social-media-entertainment #professional-skit-production #african-digital-creators #content-monetization
Read at www.theguardian.com
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