#brand reputation

#brand reputation

For entrepreneurs, few events are more damaging than a product recall. The immediate image is always financial: refunds, fines and settlements. But anyone who has been inside these cases knows the true cost runs far deeper. Recalls erode consumer trust, unravel years of brand building and expose systemic failures in leadership. I have seen firsthand how these crises unfold. In nearly every instance, the warning signs were there.

In 2019, a beauty giant cut ties with a famous influencer after a scandal involving her parents exploded online. The collaboration was dropped almost overnight, leaving people wondering: What kind of agreement did they have in place? Could companies legally walk away that fast? Were there any protections for either side? The exact details notwithstanding, this moment became a case study in why influencer contracts matter. A well-written legal document can include r eputation clauses, clear deliverables, exit terms, a confidentiality clause, and usage rights.

Recently, consumers of cosmetics brand E.L.F. Cosmetics were upset because the brand posted an ad featuring comedian Matt Rife. In his Netflix special a few years ago, Rife made a joke about domestic violence that many women found distasteful. For consumers, seeing Rife in an ad with a brand they love and use - and one that is often touted for its commitment to inclusion felt like it was a betrayal of their brand values.

In-N-Out has filed a lawsuit against YouTube prankster Bryan Arnett for impersonating its employees and making lewd comments, claiming he damaged their brand's reputation.

Having loyal, returning customers is a godsend because you ensure business (and hopefully even profitability) in the future.

Jaguars are unreliable, prone to error, and require constant repairs, leaving ownership feeling like a never-ending cycle of maintenance instead of pleasure.