"With so many marketers using AI, it is important to acknowledge and solve for its known limitations, particularly the biases that are baked into it. As an inclusive marketing strategist and consultant, I am trained to recognize bias when I encounter it. Whenever I review materials and campaigns for clients, I evaluate whether bias, cultural insensitivity, or inappropriate messages have crept into the communications."
"As consumers evaluate whether or not your brand is right for them, they are seeking to answer this question, either consciously or subconsciously: Is this product for someone like me? Every part of your customer journey serves as an input to producing an answer to this question. So, if any aspect of your customer journey features bias, you're signaling to potential buyers that "this product isn't for someone like you.""
AI use in marketing is widespread, with a majority of professionals using AI tools. AI contains known limitations, notably baked-in biases that can introduce cultural insensitivity or inappropriate messaging throughout marketing materials and campaigns. Many marketers lack the skill to detect these biases, risking damaging marketing effectiveness and brand reputation if biased content is published. Every part of the customer journey influences whether consumers feel a product is intended for them. Biased elements signal to potential buyers that a product is not for someone like them. Practical prompts and inclusive practices can help remove bias and demonstrate that a product is for diverse audiences.
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