"Other well-known American brands are feeling the pressure, too. Brown-Forman, the company that makes U.S. booze brands Jack Daniel's and Woodford Reserve, saw sales drop after American alcohol was taken off the shelves in some Canadian provinces in protest of tariffs, CEO Lawson Whiting said in an August investor call. Tesla has also taken a big hit to its brand this year in Europe, a result of CEO Elon Musk's entanglements with the White House."
"Globally, America's favorability rating started declining in earnest in January when Trump was elected. It plummeted after his Liberation Day tariff announcement in April, according to data tracked by business intelligence firm Morning Consult. By the numbers: The firm surveys adults across approximately 42 markets in Europe, the Americas, Asia and the Middle East, to assess whether they have a positive or negative view of the U.S."
American brands face growing reputational headwinds as global favorability of the United States has declined since January, with a sharper drop after April tariff announcements. Some companies have seen sales declines and consumer backlash in specific markets, including alcohol removals in parts of Canada and brand damage in Europe. Fast-food and beverage businesses traditionally tied to national identity are particularly exposed, though some sales remain resilient. Morning Consult data show a shift from a +15.34 favorability in January to a global average of -3.24, based on surveys across roughly 42 markets. Companies are reassessing strategies to manage reputational risk tied to national image.
Read at Axios
Unable to calculate read time
Collection
[
|
...
]