19 Brand Fails On Social Media, Shared By "Brands Getting Owned"

"There are plenty of reasons why a company might use social media. Increasing brand awareness and website traffic, generating leads, and managing their reputation are just a few of them. But whatever its intentions are, a business uses Instagram, Facebook, and other platforms for its own gain. And people see right through it. So when nonsensical corporate stuff appears on their feed, they often respond to it, reminding its authors that they're not fooling anyone."

"And people see right through it. So when nonsensical corporate stuff appears on their feed, they often respond to it, reminding its authors that they're not fooling anyone. Twitter account "Brands Getting Owned" is the place to go if you want to check out these savage roasts. It shares fan-submitted screenshots of exchanges companies wish to forget, and as its bio says, tries to dismantle capitalism one L at a time. Continue scrolling for the pics."

Companies use social media to increase brand awareness, drive website traffic, generate leads, and manage reputation. Many corporate posts, however, come across as self-serving, leading audiences to detect motives and respond with ridicule. Social platforms like Instagram, Facebook, and Twitter host exchanges where consumers call out nonsensical corporate messaging and remind brands they are not being fooled. A dedicated Twitter account called "Brands Getting Owned" curates fan-submitted screenshots of these exchanges, featuring savage roasts and examples of companies' public missteps. The collection highlights the gap between corporate intent and audience perception and patterns of consumer skepticism.

Read at Bored Panda