Marketing
fromSemafor
4 days agoAI Super Bowl ads show tech divides
Anthropic and Amazon's Super Bowl AI ads drew backlash for appearing out-of-touch and mis-targeting audiences, while OpenAI appealed to tech-savvy users.
Trust me when I say that I am absolutely thrilled by the chance to blow some money on a new gadget. I really am. I love a gizmo, a device, a widget, or a doohickey. When I see some new electronic thingamabob that might make my life easier or more enjoyable, I want it. And yet, I am really scratching my head about why I would want or need the new device that OpenAI is working on - whatever it is.