#brand growth

#brand growth

Fiber supplements brand BelliWelli took a risk with its cringey TikToks, including deeply uncomfortable celebrity interactions, and it paid off. The approach netted the brand 1B+ views and grew revenue 405% between 2023 and 2024. Food brand Natural Heaven promoted the launch of its products at NYC's Fairway Markets by sending two employees dressed as boxes of pasta and rice prancing down the store's aisles. Blueland - a sustainable cleaning company whose CEO regularly films herself pulling stunts like cleaning toilets at Costco (one of the brand's retailers) - did $200m+ in sales last year, up 40% YoY.

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren't just places to scroll—they're places to sell.

Developing a consistent content calendar is crucial for YouTube growth. Beginners should aim for at least one video per week to maintain audience engagement.

Liquid Death's strategy entangles engaging content creation with sharable marketing, an approach that transformed it into a $1.4 billion brand with immense social media following.

When brands struggle with inclusive marketing, I recommend that they look at the demographics of their teams.

Silly Nice embodies a unique blend of authenticity and hustle, rapidly transforming from a Harlem-based initiative to a leading name in New York's cannabis landscape.

Acne Studios has appointed Brune Buonomano as chief marketing officer, succeeding Isabella Burley, as the brand targets €500 million in annual sales.