The Drum1 month agoMarketingHow Monzo plans to 'win the hearts and minds of every living room'Monzo launches its first above-the-line campaign in 5 years to reach a broader audience and accelerate growth. [ more ]
The Drum1 month agoMarketingMedia buyers ask difficult questions so you get the best priceUnderstanding the difference between cost and value in media agency partnerships is crucial for optimizing business outcomes. [ more ]
Digiday2 months agoMarketingHow brands are future-proofing their TikTok and social strategiesBrands are not leaving TikTok despite potential ban; see it as a chance to review social strategy and diversify media mix. [ more ]
Inc.com2 months agoMarketingThe Surprising Hiring Hack That Helped an Underwear Brand Grow Its CommunityThinking creatively in marketing can lead to unexpected success, like using Tinder for casting models. [ more ]
Shopify2 months agoOnline Community DevelopmentUnlock Brand Growth With a Community Event Strategy (2024) - ShopifyGrowing a community involves in-person events, not just social media. [ more ]
Alleywatch2 months agoStartup companiesThe Folklore Raises $3.4M for its Wholesale Marketplace That Connects Emerging Brands to RetailersRetail partnerships and in-store presence crucial for emerging brands [ more ]
The Drum1 month agoMarketingHow Monzo plans to 'win the hearts and minds of every living room'Monzo launches its first above-the-line campaign in 5 years to reach a broader audience and accelerate growth. [ more ]
The Drum1 month agoMarketingMedia buyers ask difficult questions so you get the best priceUnderstanding the difference between cost and value in media agency partnerships is crucial for optimizing business outcomes. [ more ]
Digiday2 months agoMarketingHow brands are future-proofing their TikTok and social strategiesBrands are not leaving TikTok despite potential ban; see it as a chance to review social strategy and diversify media mix. [ more ]
Inc.com2 months agoMarketingThe Surprising Hiring Hack That Helped an Underwear Brand Grow Its CommunityThinking creatively in marketing can lead to unexpected success, like using Tinder for casting models. [ more ]
Shopify2 months agoOnline Community DevelopmentUnlock Brand Growth With a Community Event Strategy (2024) - ShopifyGrowing a community involves in-person events, not just social media. [ more ]
Alleywatch2 months agoStartup companiesThe Folklore Raises $3.4M for its Wholesale Marketplace That Connects Emerging Brands to RetailersRetail partnerships and in-store presence crucial for emerging brands [ more ]
The Drum7 months agoMarketingWomen over 50 were invisible in popular culture, now they're notAge inclusivity is benefiting brands by appealing to both older and younger generations. Embracing age diversity creates a halo effect that extends the appeal to new audiences. [ more ]