"YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators. By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments."
Jessie Ware's Superbloom sounds like the sonic embodiment of a city street exploding with magnolia and cherry blooms as the air warms in spring. There's the love-drunk disco pop the singer perfected on her 2020 breakout album, the sumptuous proto-house recalling Paradise Garage, and the floral, cinematic soundscapes of '70s funk.
The growing Aadam Jacobs Collection is an internet treasure trove for music lovers, especially for fans of indie and punk rock during the 1980s through the early 2000s.
Radioposter has built what it calls Paper-fi: physical books with synchronized audio soundtracks that follow readers in real time as they turn each page. No chips embedded in the paper, no QR codes to scan. The system uses patented computer vision and other modes through a smartphone or smart glasses to track your place in the book and play the corresponding audio.
When professionals talk about how to remove background noise from video, they are really talking about improving the audio track of a video so the speaker's voice is clearer, more consistent, and easier to understand. Background noise refers to any unwanted sound that competes with the main voice, like air conditioning hum, office chatter, keyboard typing, traffic, or the low hiss created by recording equipment and compression. In video production, background noise removal is about reducing distractions so the listener can focus on the message.
Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach younger audiences at scale with ease. But that access comes with trade-offs, and different platforms emerge and disappear rapidly. As part of our Predictions season, The Drum Network seeks to examine where brands and agencies fit into that environment.
On YouTube, The Rest is History podcast draws roughly around 500,000 viewers, who stick around for an average of about 48 minutes. That's close to the length of a traditional hour-long show and even longer than the podcast's strong audio average of around 40 minutes.. For the production team, seeing that level of engagement, especially on TV screens, was a turning point. People weren't just listening along to podcasts. They're settling in to watch now too.
In an annual cycle perhaps representing a new-year resolution trend, the February total was 12,852 launches, compared to 18,863 in January. In the chart above, the February total is revealed to be not only a sharp monthly downturn, but a full 13-month low point.
