"A download is a metric of distribution, not consumption. We've been on this one for a while including working with Bumper Media recently to gather feedback from podcast companies and advertising agencies about the state of podcast metrics."
"Success is not just about reach, but about engaging people and building loyalty. Customer engagement has long been the currency in most businesses."
"Netflix no longer defines success by how many people sign up. It's obsessed with churn: who leaves, when they leave, and why."
"The most profitable division in most airlines is the business of loyalty - credit cards and frequently flyer programs."
Podcasting metrics should shift from downloads to engagement and retention. Downloads represent distribution, not actual listening. Major platforms like Spotify and YouTube are prioritizing metrics such as streams and watch time. Success in media should be defined by audience loyalty and engagement, similar to practices in financial services and entertainment industries. Companies like Netflix and airlines emphasize customer retention and loyalty programs, indicating a broader trend towards valuing sustained engagement over mere reach.
Read at RAIN News
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