""YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators. By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments.""
""By partnering with YouTube, a true leader in ad-supported content consumption, we're uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses.""
SiriusXM has partnered with Google to become the exclusive advertising representative for YouTube's audio inventory in the U.S. This deal allows advertisers to access guaranteed audio ad impressions against YouTube content, including podcasts and music. Starting in fall 2026, advertisers can purchase these impressions through SiriusXM Media, utilizing AdsWizz's ad-tech platform. The partnership aims to enhance targeting and measurement capabilities for advertisers, tapping into YouTube's significant audio-first audience of over 212 million monthly listeners in the U.S.
Read at Variety
Unable to calculate read time
Collection
[
|
...
]