#podcast-consumption-trends

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#demographic-audience-analysis #genre-preferences #multi-platform-engagement #advertising-opportunities
Podcast
fromRAIN News
2 weeks ago

Podcasting reaches more than half of U.S. population (new Triton study)

Podcasting reaches over half the U.S. population with distinct demographic patterns, consumption methods, and genre preferences creating targeted advertising opportunities.
Podcast
fromDigiday
3 weeks ago

In Graphic Detail: Publishers chase video podcast growth, but audio still leads

Podcast audiences prefer audio as primary format but increasingly expect video content, requiring publishers to invest in both formats strategically.
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