"This report emphasizes the persistence of podcast growth, as the category engages audiences of all demographics, including new listeners. As such, Triton characterizes the field of study as "The Podcast Revolution in the U.S." "Podcasting continues to reach new heights, engaging audiences across every demographic including new listeners." Straight off, we learn that listeners trend to youth and maleness. Also, a majority of Hispanic and African American populations listen to podcasts."
"Overwhelmingly, this study reveals a fluidity between listening and watching podcasts. Small minorities are committed to either method: Listen only: 13% Watch only: 7% Balancing that paucity, a full 80% of respondents report doing both - watching and listening. Matching up to that finding, we see that YouTube (which can be used audio-only or audio/video) has taken a dominant lead over the past four years"
"Genre insights Triton seeks to understand how the topicality of podcasts affects their consumption attributes. We learn that comedy podcasts have the highest reach, by far; they are consumed by 42% of the overall audience, nearly doubling the reach of News podcasts (#2 on the popularity list). Which kind of podcasts get the most listening, and which gets the most watching"
Podcasting in the U.S. continues persistent growth and reaches listeners across all demographics, including many new listeners. Listener profiles skew younger and male, with strong representation among Black and Hispanic audiences. Podcast audiences over-index as college graduates and higher earners (over $100k and $150k), and many are parents. Age groups 25–44 substantially over-index; 18–24 and 45–54 over-index slightly. Consumption behavior blends listening and watching: 13% listen only, 7% watch only, and 80% do both. YouTube has become dominant for audio and audio/video consumption. Comedy podcasts lead reach at 42%, well above news.
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