For those willing to pay, booking a VIP package for highly-anticipated concerts, such as Taylor Swift's Eras tour, is an increasingly attractive prospect. For one, it makes it much more likely that you'll bag a ticket in the first instance, as they tend to sell out more slowly than general admission, which are often long gone before most people are even graced with the chance to buy (we haven't forgotten the 2025 Oasis tour debate).
Fans have been eagerly awaiting the return of Ariana Grande to the touring stage since the completion of her Sweetener tour in 2019. While the star has had no lack of public appearances in her schedule and with the Wicked film now under belt, loyal Ariana fans were still hopeful that she would soon announce a tour and return to making music.
Defendants blame a technological "arms race" and ticket scalping for shutting fans out of artist-priced primary market tickets, but in reality, Defendants' own conduct gives purchasing consumers no choice but to resort to purchasing tickets at a steep markup in the resale market, where Defendants can collect another round of fees on the same tickets.