Ticket Alert: BTS Are Playing at Stanford, For Some Reason | KQED
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Ticket Alert: BTS Are Playing at Stanford, For Some Reason | KQED
"You may be wondering, "Why Stanford, of all places?" Did some wealthy alumni pull some very large strings? Did the university itself lobby heavily for it? After all, Levi's Stadium is just 13 miles away, has nothing on the calendar for mid-May, and can hold 18,000 more people per show. For events that will surely sell out instantly, like these BTS shows, playing at Levi's Stadium would be better for both fans and tour revenue."
"But this may be a trend to get used to. Last year, Coldplay headlined Stanford Stadium in the venue's first standalone concert. Though neighbors from as far away as Redwood City reported hearing the music, the reviews were good, Stanford students introduced the band - a nice touch - and getting out of the parking lots onto Hwy. 101 took an estimated 30-45 minutes on average (which sounds bad, but it's comparable to Levi's Stadium)."
"A more cynical explanation might be that, ahead of their three nights at Allegiant Stadium in Las Vegas and four nights at SoFi Stadium in Los Angeles, BTS is hoping to ramp up enthusiasm for their tour by intentionally playing a smaller venue, thus shutting fans out, inciting desperation and inflating the secondhand ticket market, from which both artists and promoters profit."
BTS announced a world tour stop at Stanford University with shows at Stanford Stadium on May 16 and 17 and ticket sales beginning Jan. 22 for BTS Army members and Jan. 24 for the general public. Levi's Stadium sits 13 miles away, is available in mid-May and can hold about 18,000 more attendees, which would increase capacity and revenue. Coldplay headlined Stanford Stadium last year with generally positive reviews, audible music in nearby communities, student introductions, and 30–45 minute post-show traffic delays. Some observers say choosing smaller venues can constrain supply and inflate secondary ticket prices. BTS will perform in the round and remains massively popular.
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