"The average ticket was going for $4,000 as of Thursday, nearly double the comparable price for last year's final, according to Victory Live, which analyzes sales across major secondary marketplaces. On resale sites, tickets are being listed for as high as $30,000, with premium parking spots costing up to $9,000 alone. Earlier this week, playoffpremium.com was marketing midfield suites with 18 tickets for $1.2 million."
"The frenzy is being driven by a large local alumni base and riveting story lines like Indiana's Heisman trophy-winning quarterback, Fernando Mendoza, returning home to play in South Florida, where his Cuban heritage has been engaging new audiences. The eye watering prices for the college sports final are on par with the Super Bowl or a late-stage World Cup game. The game had coincidentally been planned on the team's home turf at the Hard Rock Stadium."
""Tickets are impossible to get," said Jorge Gonzalez, the CEO and vice chairman of City National Bank of Florida, UM's official bank. "We've hosted Super Bowls, Formula 1, you name it, but this has probably been the ticket I've seen most in demand." The bank has several suites and a number of tickets, and Gonzalez has been fielding non-stop calls from clients hoping to score a spot."
The college football national championship in Miami has produced record resale prices, with average tickets around $4,000 and listings as high as $30,000. Midfield suites were offered for $1.2 million and premium parking ran up to $9,000. Large local alumni support and storylines such as Indiana quarterback Fernando Mendoza returning to South Florida have driven demand. Prices rival the Super Bowl and late-stage World Cup matches. UM reached the final as the lowest-ranked playoff team and the game falls on its home Hard Rock Stadium. Local banks and sponsors report overwhelming ticket requests and many fans face steep costs.
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