Viagogo is under fire for allegedly failing to curb misleading practices on its platform amid potential new anti-touting regulations. The government is considering capping resale prices at 10% above face value, a move that threatens the company's commission-driven resale model. Critics, including the campaign group FanFair Alliance, point to evidence of speculative selling on Viagogo, where tickets are advertised before they are sourced. Despite Viagogo's claim of a proactive response to early listings, the company's effectiveness in preventing such practices remains questionable, especially following past fraud cases involving touts.
"Despite the risk of a regulatory backlash, listings from the Viagogo website suggest that the company failed to prevent touts engaging in practices that..."
"The plans, which could include a cap of 10% above face value, pose a significant threat to resale platforms, which make a commission on every ticket sold."
"Viagogo blamed human error, saying it had noticed the early listings on the day and removed them before any transactions took place."
"Two touts, Peter Hunter and David Smith, were jailed in 2020... including one related to speculative selling, following a 2016 investigation by the Observer."
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