"We're only six months from the biggest single sporting occasion in the world. On 19 July in East Rutherford, New Jersey, the men's World Cup final will kick off and a champion will be crowned (although it will be hard to top the last one). The final will be more than a coronation (or confirmation, if Argentina repeat as champions). It will also be a culmination of six weeks of near non-stop soccer played across three countries, four time zones, and 16 cities."
"Fifa boasted in a recent release that more than 500 million requests for tickets had been made in the recent phase, the third overall but the first to take place since the draw was made on 5 December. That follows claims of 2m tickets sold in the second phase, and 1m in the first phase. In a first for a World Cup, Fifa is using a dynamic pricing model for tickets a practice that adjusts prices according to demand."
The men's World Cup final will kick off on 19 July in East Rutherford, New Jersey, concluding six weeks of near non-stop soccer across three countries, four time zones, and 16 cities. Ticket demand has been enormous, with Fifa reporting more than 500 million requests in the latest phase and earlier sales totals of about 2 million and 1 million in previous phases. Fifa introduced dynamic pricing for this World Cup, driving sharp increases in prices, especially at lower price points. Fifa is operating its own resale platform with 15% processing fees for buyers and sellers, while local laws in Mexico cap resale prices at face value.
Read at www.theguardian.com
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