"For those willing to pay, booking a VIP package for highly-anticipated concerts, such as Taylor Swift's Eras tour, is an increasingly attractive prospect. For one, it makes it much more likely that you'll bag a ticket in the first instance, as they tend to sell out more slowly than general admission, which are often long gone before most people are even graced with the chance to buy (we haven't forgotten the 2025 Oasis tour debate)."
"It's also a better deal than resorting to purchasing tickets from resale platforms, where prices are often dramatically inflated above face value. It means that at least your extra cash affords you decent perks such as unfettered views of the action (there's little more disappointing than waiting months for the big day only to be stuck with zero visibility behind the tallest individual in the building), better seats, queue jumps and complementary food and drinks."
Booking VIP and hospitality packages increases chances of securing tickets because they sell out more slowly than general admission. These packages reduce reliance on inflated resale markets while providing perks such as better seating, queue priority, complimentary food and drinks, and unobstructed views. For large events including the Olympics, Wimbledon, Chelsea Flower Show, and major races, hospitality can extend to transportation, accommodation, and gourmet multi-course menus from Michelin-starred chefs. Hospitality programmes can be managed end-to-end by official partners, offering a range of options from basic premium seating with refreshments to comprehensive overnight experiences for enhanced comfort and convenience.
Read at CN Traveller
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