We want to source our ingredients fresh and good quality. We want fresh chicken, fresh beef and other produce from local sources and some of these supplies have been disrupted and delayed.
Our 2025 campaign is designed to meet consumers where they are - whether online, in-store, or on-screen," said Jamie Clover Adams, Executive Director of MAAB. "Michigan asparagus deserves to be the centerpiece of the plate this season, and our strategy reflects that.