At 51 years, Beverly Hills Juice is the sentimental epicenter of L.A. juicing

"Now 51 years old, the pint-size Beverly Hills Juice still draws generations of fans and offers punchy, sweet and herbal concoctions made from local persimmons, blood oranges, greens and ginger, the custom hydraulic press cranking through the best of the season at nearly the same prices for half a century. It's credited with proliferating pressed juice in L.A., but the shop's founding family says it was built on the shoulders of health-minded giants."

"The city's first Erewhon debuted six years prior. The Source Family's restaurant - early vegetarian evangelists - also touched down in 1969 and served fresh juice alongside salads and cottage cheese. Mexican markets and stands sold fresh jugos and aguas frescas throughout the city. La Hood was serving fresh juice from a stall in Grand Central Market. And Jennifer and her husband David Otto would regularly trek to Bruce's Juices in Hermosa Beach for a fix before launching their own store."

Beverly Hills Juice opened in Beverly Grove and has served generations with punchy, seasonal juices made from local persimmons, blood oranges, greens and ginger. The shop operates a custom hydraulic press and kept nearly the same prices for about half a century. The store is widely credited with proliferating pressed juice in Los Angeles while acknowledging earlier health-food pioneers, local Mexican jugo vendors and market stalls. Los Angeles already hosted Erewhon, the Source Family restaurant and La Hood by the mid-1970s. David Otto shifted from a meat-based upbringing to vegetarianism, began juicing at home, and ultimately opened the store after encouragement from friends and family.

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