Yaccarino has virtually no experience in the health sector but brings more than a decade of advertising expertise. She led the modernization of NBCUniversal's ad business and built major brand partnerships at the Comcast-owned company.
We've always believed stories shape stories - but we've also learned that visibility alone isn't enough. Our role today is about making the right introductions, amplifying the right signals, and helping the region's most promising players connect with capital, customers, and talent across borders.