"Henick's extensive experience in gaming and ad tech, including leading metaverse projects at Epic Games, positions him to influence how Meow Wolf extends its creative output into new media and consumer products."
"The board's decision to appoint Henick comes after a year-long search, with interim CEO Rebecca Campbell having led the company since May 2025 following the departure of Jose Tolosa."
"Henick expressed his admiration for Meow Wolf, stating, 'The first time I walked through a Meow Wolf exhibition, I felt wonder and connection,' highlighting his passion for the brand's immersive experiences."
Matthew Henick has been appointed as the new CEO of Meow Wolf, effective April 27. His background includes experience in gaming and ad tech, notably at Epic Games and The Trade Desk. This appointment follows a year-long search and aims to enhance Meow Wolf's creative output while maintaining its unique brand identity. The company is expanding beyond its Santa Fe origins with new installations planned in Los Angeles and New York, alongside existing exhibitions in New Mexico, Texas, and Colorado.
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