WhistlePig Whiskey has appointed Charles Gibb, an industry veteran, as its new CEO to explore growth avenues after a series of tumultuous changes in leadership. Originally making its mark with rye whiskey, the Vermont distillery has grown substantially to capture a significant market share and popularity. Amid past turmoil, including the founder's exit and the loss of master distiller Dave Pickerell, Gibb's experience at revered companies positions him well to steer WhistlePig towards becoming a more diversified American whiskey brand.
"WhistlePig, recognized for its award-winning rye whiskey, is now under new leadership with Charles Gibb, as it aims to expand into a broader American whiskey market."
"Under Gibb's leadership, WhistlePig plans to move beyond its rye roots and develop a new identity as a comprehensive American whiskey brand."
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