#spirits-industry
#spirits-industry
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#celebrity-endorsements
Cocktails
fromTasting Table
1 month agoWhat Makes A Celebrity Liquor Worth Buying, According To A Master Mixologist - Tasting Table
Celebrity liquor quality varies widely, with success depending on genuine distiller partnerships rather than marketing alone, as consumers quickly identify inferior products.
fromSan Francisco Bay Times
1 month agoUnapologetically Different: The Spirit That Refused to be Ordinary - San Francisco Bay Times
Chareau, a plant-based spirit made with California organic cucumber, spearmint, muskmelon, and lemon peel, then finished with fresh aloe, is the first aloe plant-based spirit made in California. It didn't arrive with a legacy distillery behind it or a celebrity check in front of it. It arrived because Helen Diaz decided that a resilient, sun-loving plant that heals things and breaks down its own barriers deserves to be taken seriously.
Cocktails
fromInsideHook
1 month agoThis Promising Whiskey Brand Has Turned to Crowdfunding
Bear Fight was founded in 2022 by Next Century Spirits co-CEOs Anthony Moniello and Rob Mason. They've already racked up a few big awards, including a Double Gold for their American Single Malt Whiskey at both the New York International Spirits Competition and the San Francisco World Spirits Competition (it's affordable and legitimately good stuff, particularly the single malt).
Fundraising
fromwww.theguardian.com
1 month agoDiageo slashes dividend and vows to address Guinness capacity constraints in London
This is not an easy decision to make, but we believe it is the right one. The North American market is challenged. Our portfolio needs some time and investment to make it more competitive. At the same time, we need to invest in our business, specifically in its capacity and capability.
Business intelligence
from24/7 Wall St.
1 month agoThis "Forgotten" Dividend Aristocrat Is 25% Undervalued and Effectively Yields More Than a Treasury Bond
Brown-Forman is the largest American-owned global spirits company. It sells whiskey, bourbon, tequila, rum, gin, and more. Its crown jewel is Jack Daniel's Tennessee Whiskey, one of the most recognizable spirit brands on the planet, but the portfolio also includes Woodford Reserve, Old Forester, Herradura, el Jimador, Diplomático Rum, Gin Mare, and GlenDronach Scotch. You're looking at a company commanding an estimated 34% of the total U.S. Whiskey & Bourbon Distilleries industry revenue.
Business
Cocktails
fromSlate Magazine
2 months agoYou Probably Don't Think the Fastest-Growing Alcohol Category in America Is for You. You're Wrong.
High-quality canned (RTD) cocktails now replicate complex craft drinks, offering convenient, delicious alternatives that challenge cocktail snobbery and grow market share.
Brooklyn
fromCaribbean Life
2 months agoJackie Summers bottles Caribbean heritage with Sorel Liqueur, America's most awarded spirits - Caribbean Life
Sorel Liqueur revives Caribbean sorrel tradition through Jackie Summers' commercialization, reclaiming cultural legacy and achieving national and international recognition.
fromKqed
7 months agoLawsuit Could Shake Up Tequila Industry | KQED
Tequila is produced exclusively in Mexico and has become a star in California's cocktail culture. More than 50 million cases of tequila were sold in the U.S. in 2023, with most of that consumed in the Golden State. And demand for tequila is growing faster than vodka, whiskey, and all other spirits combined. But this summer, several legal battles have begun which could shake up the entire industry.
Food & drink
Marketing tech
fromstupidDOPE | Est. 2008
11 months agoFawn Weaver Makes History with Marketing Hall of Fame Induction for Uncle Nearest Brand-Building | stupidDOPE | Est. 2008
Fawn Weaver's induction into the Marketing Hall of Fame exemplifies her innovative branding approach and focus on legacy over traditional marketing in the spirits industry.
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