Campari Group's Andrea Sengara on the Aperol Spritz
The Aperol Spritz has become a cultural phenomenon and a popular choice beyond the summer months due to its authentic roots, lower alcohol content, and vibrant orange color.
The spirits industry has seen significant changes in consumer perceptions, with an increasing comfort with experimentation and a shift towards spirits over beer in the US. [ more ]
Rémy Cointreau's U.S. sales have plunged by 43% in the first half of 2023 due to a drop in demand for expensive liquors and a promotional price war with rivals.
2023 is a down year for the spirits industry, with consumers trading down from premium to lower-priced spirits.
The Cognac category, including Rémy Cointreau's rival LVMH, is experiencing a significant decline in sales. [ more ]