"Chareau, a plant-based spirit made with California organic cucumber, spearmint, muskmelon, and lemon peel, then finished with fresh aloe, is the first aloe plant-based spirit made in California. It didn't arrive with a legacy distillery behind it or a celebrity check in front of it. It arrived because Helen Diaz decided that a resilient, sun-loving plant that heals things and breaks down its own barriers deserves to be taken seriously."
"Diaz, the Co-Founder and Vice President of Sales and Advocacy at Chareau, states proudly in the very first line of her LinkedIn that she is 'a mama first,' and not a founder who happens to be a mom. She is a mama first, who also happens to have built a national spirits brand from the ground up, placed in the top 8 nationally at a Speed Rack bartending competition, judged at the San Francisco World Spirits Competition."
"She grew up in a big Latin family, surrounded by good food, culture, and the kind of beautiful, productive chaos that either breaks you or builds you into someone who can raise a family while running a national spirits company. She moved to San Francisco at 19, landed in a restaurant, and never looked back. The chaos and noise of that world felt like home, and the strangers became like family."
Helen Diaz, Co-Founder and Vice President of Sales and Advocacy at Chareau, built a national spirits brand from the ground up over twelve years. Chareau is California's first aloe plant-based spirit, made with organic cucumber, spearmint, muskmelon, lemon peel, and fresh aloe. Diaz identifies as a mama first while simultaneously achieving significant accomplishments: placing in the top 8 nationally at Speed Rack, judging at the San Francisco World Spirits Competition, developing bar programs internationally, and launching a family coffee brand. Growing up in a large Latin family in San Francisco, she found the restaurant industry's chaos familiar and welcoming. Her journey reflects breaking barriers in an industry historically unwelcoming to Latinas and women.
Read at San Francisco Bay Times
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