"Tequila is produced exclusively in Mexico and has become a star in California's cocktail culture. More than 50 million cases of tequila were sold in the U.S. in 2023, with most of that consumed in the Golden State. And demand for tequila is growing faster than vodka, whiskey, and all other spirits combined. But this summer, several legal battles have begun which could shake up the entire industry."
"A handle of tequila can range up to $100 and beyond, depending on the brand, with many premium labels promoting that their liquor is made up of "100% agave." This kind of tequila usually costs more because it "takes more agave to make," said Mike Morales, Los Angeles-based executive editor and tasting director of the industry magazine Tequila Aficionado. "It's a big status symbol," Morales said."
California is the largest U.S. market for tequila, with more than 50 million cases sold in 2023 and demand growing faster than other spirits. Premium tequilas labeled "100% agave" command higher prices because they require more agave, and premium bottles can reach $100 or more. Multiple legal battles this summer threaten to affect the tequila industry, including a federal class action alleging consumer deception by a major spirits company. Separately, Bay Area immigrant advocates sued to stop courthouse arrests and extended detentions in San Francisco holding rooms, and LA County officials are working to support families who struggle to pay rent when members are detained.
Read at Kqed
Unable to calculate read time
Collection
[
|
...
]