On YouTube, The Rest is History podcast draws roughly around 500,000 viewers, who stick around for an average of about 48 minutes. That's close to the length of a traditional hour-long show and even longer than the podcast's strong audio average of around 40 minutes.. For the production team, seeing that level of engagement, especially on TV screens, was a turning point. People weren't just listening along to podcasts. They're settling in to watch now too.
Publishers' adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time. To some publishers, a text article may soon be more of a vehicle for original reporting, not a final product. That information could become no longer available strictly in a static piece of content, but transformed into different shapes and formats, based on a reader's signals and preferences.
When the email dropped in my inbox, I knew it was bad news, but like the ocean exposing tide pools just before a tsunami, I assumed the Post-Gazette was on an upward trajectory. It was 12:30 p.m. on Wednesday, Jan. 7, and I had just stepped into the shower when my phone dinged with a text from my coworker in a group chat. I drew back the curtain and opened my phone, pearls of water momentarily obscuring the screen.
"It is distressing to realise - having seen the evidence and disclosure provided by Associated - that, like other newspapers, Associated targeted me as well as others using unlawful means and the use of private investigators for the purposes of their own profit. "The fact that they have remained completely unapologetic for this illegal behaviour is also distressing."
Conservative newspaper the Daily Mail enlisted a top creative agency to help position it as a 'powerful positive force'. Many titles are embracing marketing to sell subscriptions and alter perceptions, but the 124-year-old title's efforts inspired a bit more attention. The paper's detractors, to put it kindly, made sure I knew how difficult a brief the agency had. Expletives were shared. Some questioned why the newspaper was even 'platformed' by The Drum. It's a brand that stirs strong emotion...
What were you hoping for? I wanted to go in with no expectations. First impressions? He seemed somewhat shy. What did you talk about? Liam kept up with all my tangents, from favourite films/music/books to the deep introspective capacity of queer men. Most awkward moment? Liam made reference to the six seven meme. We're two generations too old for it and I had no idea how to react.
The publisher worked with tech startup company Axiom (Axiom founder and CEO Jeff Yam is a Forbes board member) to build its own prediction platform - Forbes Predict - which will launch in beta in February. Unlike real-money prediction markets like Kalshi or Polymarket, Forbes' platform lets readers make forecasts and track results in exchange for tokens. It's designed for engagement, not wagers.
In the deal, Acast exclusively handles distribution and brand ad sales, freeing Perfect Day from the sales effort. The company will instead concentrate on production and audience growth. In this new arrangement, Perfect Day Media expects to bring five million monthly listens. "Through this partnership, we combine our development and content expertise with Acast's technology and global reach in ad sales, giving us strong conditions to continue developing both our content and our business in the long term," says Perfect Day Media Co-CEO Karolina Sandberg.
Early on in my own career, I was lucky enough to spend some time with Nick Kendall when he was head of planning at BBH and running the IPA Excellence Diploma. He gave some very simple advice that I didn't fully appreciate at the time. He said, 'no matter what, keep going.' Only all these years later do I realize how good his advice was, so I'm passing it on.
Why does everyone feel overwhelmed by information? Why does it feel impossible to trust what passes through our streams? We tend to blame individual publications, specific platforms, or bad actors. The real answer has less to do with any single media entity and more with structural changes in the information ecosystem. I started my "information" life typing copy on an ill-tempered Remington.
"I do not want to reconcile with my family," Brooklyn wrote in a six-part Instagram Story. "I'm standing up for myself for the first time in my life." While certainly juicy, Brooklyn's scathing accusations struck PR experts as less than shrewd. "He didn't just light a match. He brought a flamethrower to the bridges," Mike Fahey, the founder and CEO of the PR agency Fahey Communications, told Business Insider.
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
McCullough's videos focus on U.S. and Canadian culture and how they intersect. A sampling of recent videos: "How bad is the PragerU guide to presidents?", "What 2025 permanently added to American culture," "whatever happened to Canada's Online Streaming Act?", and the four presidents that lead America into (and out of) war. His audience is around 80% male, with most of his viewers between the ages of 20 and 35 and about half based in the U.S.
Global media and entertainment revenues reached $1.1 trillion in 2025, up from $1.03 trillion in 2024, representing $70 billion in annual growth, according to Omdia. Of that increase, $64 billion came from online video, with $42 billion driven by advertising. Omdia forecasts the market will expand further in 2026, reaching $1.2 trillion.
The WBD Board continues to support and unanimously recommend our transaction, and we are confident that it will deliver the best outcome for stockholders, consumers, creators, and the broader entertainment community,
Anna talks to Jonathan Goldstein, host of the Pushkin podcast Heavyweight, about the show getting a second chance after a long period of uncertainty, and how that time helped some of the stories they had been working on find a proper conclusion. Then we share one of our favorite episodes of Heavyweight, their recent season finale titled " Deborah." At 101 years old, Deborah discovered a box she'd stashed away a lifetime ago.