Media industry
fromDigiday
2 hours agoMedia Briefing: Publishers rewire sales teams for the outcomes era
Sales teams are increasingly focused on client success and performance outcomes rather than traditional ad sales models.
Warren Buffett started delivering The Washington Post and the Washington Star at 13, earning $175 a month by 14. He noted, 'You learn a lot about human nature when you deliver papers.' This experience taught him valuable lessons about business and customer relations.
Fern Potter, the chief strategy and growth officer at Multilocal, explained that the rise of curation in the last 18 months is driven by deal management, automation, and algorithmic influence. She noted that AI is helping to 'tidy up our house' with data, significantly impacting discoverability.
The agreement comes as New Delhi moves to diversify export markets to offset the impact of steep tariffs imposed by the United States and instability in shipping and energy routes due to the Iran war.
Rogers Communications Inc. confirmed it is offering voluntary buyouts to about 10,000 eligible employees, stating, 'We are taking steps to adjust our cost structure to reflect the business realities of the current environment.'
"Marketecture was built to make a complex industry easier to understand by hearing directly from the people doing the work," said Jeremy Bloom, co-founder and CEO of Marketecture Media. "As we grow, it's critical to have leadership that understands both the business of media and the dynamics of this industry. Jackelyn brings a rare combination of experience, and we're excited to see that drive commercial impact."