fromDigiday
10 hours agoDigiday+ Research: Where publisher revenue stands with ads, video, content licensing and subscriptions
Direct-sold ads remain the top revenue source for publishers, with 95% saying in Q3 2025 that they get at least a very small portion of their revenue from direct-sold ads and 56% saying they get a large or very large portion of revenue from this source. These percentages have remained steady over the last few years, according to Digiday's survey data, and lend themselves to how much publishers say they'll focus on growing this part of their business in the next six months:
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