Media industry

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#openai
Media industry
fromDigiday
9 hours ago

What OpenAI's TBPN deal reveals about branded entertainment's limits

OpenAI's acquisition of TBPN highlights the value of authentic content in building audience relationships beyond traditional advertising.
Media industry
fromArs Technica
3 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
3 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
#cnn
Marketing tech
fromDigiday
21 hours ago

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.
Marketing tech
fromDigiday
21 hours ago

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.
#meta-platforms
Social media marketing
fromThe Motley Fool
7 hours ago

This Is a Troubling Trend Meta Platforms Investors Should Watch Out for in Future Quarters | The Motley Fool

Meta Platforms faces challenges as expenses grow faster than revenue, impacting earnings growth and stock performance.
Marketing tech
fromThe Motley Fool
9 hours ago

The Pullback in Meta Could Be a Gift. Here's Whether to Take It. | The Motley Fool

Meta Platforms' stock drop is seen as a buying opportunity due to strong business fundamentals and AI growth prospects.
Social media marketing
fromBenzinga
6 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Social media marketing
fromThe Motley Fool
7 hours ago

This Is a Troubling Trend Meta Platforms Investors Should Watch Out for in Future Quarters | The Motley Fool

Meta Platforms faces challenges as expenses grow faster than revenue, impacting earnings growth and stock performance.
Marketing tech
fromThe Motley Fool
9 hours ago

The Pullback in Meta Could Be a Gift. Here's Whether to Take It. | The Motley Fool

Meta Platforms' stock drop is seen as a buying opportunity due to strong business fundamentals and AI growth prospects.
Social media marketing
fromBenzinga
6 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
#netflix
Business
from24/7 Wall St.
12 hours ago

Netflix Rises as Price Hikes, Ad Revenue Growth, and Live Sports Signal a New Phase of Profitability

Netflix stock is rising due to price hikes, ad revenue growth, and a new live sports strategy.
Games
fromEngadget
8 hours ago

Netflix just released a standalone gaming app for kids

Netflix launched Playground, a free gaming app for kids under eight, featuring no ads or in-app purchases and an offline mode.
Games
fromTechCrunch
7 hours ago

Netflix launches a standalone app for kids' games | TechCrunch

Netflix launches Netflix Playground, a standalone app for kids' games, featuring an ad-free experience and offline access.
Media industry
from24/7 Wall St.
1 day ago

Can Netflix Failed Warner Bros. Merger Be What Sends Earnings Soaring?

Netflix's Q1 2026 results are anticipated to reflect strong organic growth despite the recent breakup fee from the Warner Bros. Discovery deal.
Television
from24/7 Wall St.
4 days ago

Opinion: Netflix is the Perfect Stock to Beat Inflation-and the Market

Netflix has outperformed the market with a 5% gain this year, showcasing resilience amid economic challenges.
Business
from24/7 Wall St.
12 hours ago

Netflix Rises as Price Hikes, Ad Revenue Growth, and Live Sports Signal a New Phase of Profitability

Netflix stock is rising due to price hikes, ad revenue growth, and a new live sports strategy.
Games
fromEngadget
8 hours ago

Netflix just released a standalone gaming app for kids

Netflix launched Playground, a free gaming app for kids under eight, featuring no ads or in-app purchases and an offline mode.
Games
fromTechCrunch
7 hours ago

Netflix launches a standalone app for kids' games | TechCrunch

Netflix launches Netflix Playground, a standalone app for kids' games, featuring an ad-free experience and offline access.
Media industry
from24/7 Wall St.
1 day ago

Can Netflix Failed Warner Bros. Merger Be What Sends Earnings Soaring?

Netflix's Q1 2026 results are anticipated to reflect strong organic growth despite the recent breakup fee from the Warner Bros. Discovery deal.
Television
from24/7 Wall St.
4 days ago

Opinion: Netflix is the Perfect Stock to Beat Inflation-and the Market

Netflix has outperformed the market with a 5% gain this year, showcasing resilience amid economic challenges.
Marketing
fromForbes
13 hours ago

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.
Growth hacking
fromQuartz
1 hour ago

Reddit Benefits From Strong User Growth: A Sign for More Upside?

Reddit's user growth and enhanced advertising strategies are driving significant revenue increases and expanding its market reach.
World politics
fromPoynter
10 hours ago

Fact-checking is crucial when the news moves this fast - Poynter

The U.S. and Israel launched attacks on Iranian targets, prompting extensive fact-checking on claims regarding military capabilities and misinformation.
#fact-checking
Non-profit organizations
fromPoynter
6 hours ago

Fact-checkers reached more people in 2025. That didn't help their finances - Poynter

Fact-checking organizations face financial challenges and staff cuts, yet audience growth continues amidst uncertainty in funding and coverage.
Media industry
fromPoynter
5 hours ago

State of the Fact-Checkers: Audiences grow as finances worsen - Poynter

Fact-checking organizations expanded their audiences in 2025 despite financial vulnerabilities, with significant shifts in funding sources and staffing.
Non-profit organizations
fromPoynter
6 hours ago

Fact-checkers reached more people in 2025. That didn't help their finances - Poynter

Fact-checking organizations face financial challenges and staff cuts, yet audience growth continues amidst uncertainty in funding and coverage.
Media industry
fromPoynter
5 hours ago

State of the Fact-Checkers: Audiences grow as finances worsen - Poynter

Fact-checking organizations expanded their audiences in 2025 despite financial vulnerabilities, with significant shifts in funding sources and staffing.
#branding
Web design
fromMajic 102.3
9 hours ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
fromFortune
1 day ago
Marketing

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

Web design
fromMajic 102.3
9 hours ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Marketing
fromFortune
1 day ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
LA Clippers
fromEngadget
3 hours ago

The League of Legends KeSPA cup will air globally on Disney+

Disney+ will stream major esports tournaments, expanding its reach beyond Asia to a global audience.
Podcast
fromwww.theguardian.com
16 hours ago

One of the stars of smash hit comedy The Studio launches a quizshow: Best podcasts of the week

Mindy Kaling participates in Ike Barinholtz's trivia podcast, blending light-hearted chat with various topics.
#connected-tv
Television
fromAol
3 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
3 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing tech
fromAdExchanger
1 week ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Television
fromAol
3 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
3 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing tech
fromAdExchanger
1 week ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
fromApaonline
13 hours ago

How to Deal with Online Virtue Signaling

Virtue signaling often manifests in social media posts that aim to elevate one's moral standing without genuine commitment to the cause, leading to frustration among observers.
Philosophy
fromwww.theguardian.com
2 days ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
Film
fromVariety
5 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
#ai
fromDigiday
21 hours ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Music production
fromIndieWire
4 days ago

This Is What Honest AI Conversations Sound Like in Hollywood

Mastery in the age of AI is evolving, requiring individuals to excel beyond a baseline of quickly learned skills.
Marketing tech
fromDigiday
21 hours ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Social media marketing
fromInc
16 hours ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Podcast
fromRAIN News
6 days ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
#social-media
Social media marketing
fromForbes
3 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
fromObserver
2 months ago
Media industry

Social Platforms Are Moving Onto TV Screens-Industry Experts Explain Why

Social video viewing is expanding from phones into TVs and living rooms, blurring lines between social platforms and traditional television while boosting creator-driven content.
Digital life
fromwww.theguardian.com
5 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Media industry
fromNatesilver
1 day ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Social media marketing
fromForbes
3 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Film
fromwww.theguardian.com
6 days ago

From the phone to the plex: why TV shows are turning into movies

Peaky Blinders: The Immortal Man achieved over 25 million views on Netflix in three days, showcasing the shift from cinema to streaming.
Marketing tech
fromForbes
3 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#creator-economy
Marketing
fromForbes
5 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromDigiday
3 weeks ago

A new studio is betting Hollywood talent and first-party data will reshape creator monetization

Linden Lane Films combines Hollywood production with top creators and proprietary data technology to capture brand advertising budgets traditionally held by premium publishers and platforms.
Marketing
fromForbes
5 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromDigiday
3 weeks ago

A new studio is betting Hollywood talent and first-party data will reshape creator monetization

Linden Lane Films combines Hollywood production with top creators and proprietary data technology to capture brand advertising budgets traditionally held by premium publishers and platforms.
fromLondon Business News | Londonlovesbusiness.com
5 days ago

Digital entertainment grew 7x faster than the UK economy - London Business News | Londonlovesbusiness.com

The UK digital entertainment sector hit £13.5 billion in revenue in 2025, reflecting a 7.1% year-over-year growth, significantly outpacing the general economy's growth rate of 1.3%.
Digital life
Podcast
fromTheankler
6 days ago

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.
Social media marketing
fromTechCrunch
4 days ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
fromwww.theguardian.com
3 days ago

The Testaments to Big Mistakes: the seven best shows to stream this week

Via tentative rebel student Agnes Mackenzie, the drama meticulously illustrates the ways disempowered people hoard what little agency they have in Gilead's oppressive environment.
Television
Media industry
fromNieman Lab
5 hours ago

How V Spehar built a news business from under a desk

News creators like Vitus Spehar are redefining journalism for younger audiences through engaging and accessible content on social media.
#programmatic-advertising
Social media marketing
fromZDNET
3 days ago

How Flipboard's new Surf app lets you merge social feeds, YouTube, and RSS to escape the algorithm - finally

Flipboard Surf aims to create a customizable social network experience by integrating various content types without relying on algorithms.
Media industry
fromTech Times
16 hours ago

Substack Writers Transform Newsletter Platforms with Paid Subs and the Power of the Creator Economy

Substack empowers independent writers to manage their own audiences and monetize content through a simple, community-driven newsletter platform.
Television
fromwww.businessinsider.com
5 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
fromwww.theguardian.com
23 hours ago

Move over Murdochs, here come the Ellisons podcast

Margaret Sullivan argues that controlling the media is essential for controlling the message, especially in the context of authoritarianism. She states, 'It's a powerful force when you have the media on your side.'
Media industry
Marketing tech
fromDigiday
4 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
fromTechdirt
4 days ago

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

Meta has agreed to 'substantially reduce' its references to PG-13 and include a rather remarkable disclaimer: 'There are lots of differences between social media and movies.'
Social media marketing
fromwww.fourfourtwo.com
4 days ago

TNT Sports moves to HBO Max: How to watch FA Cup, Champions League & Premier League

Subscribers to TNT Sports can now access the service through HBO Max, which has replaced Discovery+ for online streaming. Existing Discovery+ users can log in using their current credentials.
Television
#associated-press
Media industry
fromNieman Lab
6 hours ago

The AP is offering buyouts in a pivot away from newspapers

The Associated Press is shifting focus from newspapers to visual journalism and AI-driven revenue sources due to declining newspaper income.
Media industry
fromFortune
3 hours ago

Associated Press starts offering buyouts to newspaper journalists amid wider AI transformation | Fortune

The Associated Press is offering buyouts to U.S. journalists to shift focus from print journalism to visual journalism and new revenue sources.
Media industry
fromNieman Lab
6 hours ago

The AP is offering buyouts in a pivot away from newspapers

The Associated Press is shifting focus from newspapers to visual journalism and AI-driven revenue sources due to declining newspaper income.
Media industry
fromFortune
3 hours ago

Associated Press starts offering buyouts to newspaper journalists amid wider AI transformation | Fortune

The Associated Press is offering buyouts to U.S. journalists to shift focus from print journalism to visual journalism and new revenue sources.
Marketing tech
fromDigiday
3 days ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Marketing tech
fromMarketing Dive
1 week ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Media industry
fromBusiness Matters
16 hours ago

GB News makes its pitch for a slice of public broadcasting funds

GB News seeks access to government broadcasting grants through competitive tendering, challenging the automatic funding of the BBC.
Television
fromDigiday
1 week ago

Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

The TV universe study is essential for measuring U.S. TV viewership and establishing baseline numbers for audience segmentation.
Media industry
fromFortune
2 days ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
Television
fromThe Atlantic
1 week ago

Is Binge-Watching TV Really a Pastime?

Binge-watching television has become a prevalent pastime in America, but it can lead to negative psychological effects like anxiety and depression.
Marketing tech
fromInman
2 weeks ago

Instagram, Google and Disney reveal new discovery tools

Platforms are tightening control over visibility, impacting how users engage and find content online.
#publishers
Media industry
fromDigiday
5 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
fromDigiday
5 days ago
Media industry

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Publishers are diversifying revenue streams amid economic challenges, focusing on ads, events, and subscriptions, with events gaining prominence since 2025.
Media industry
fromDigiday
5 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Media industry
fromDigiday
5 days ago

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Publishers are diversifying revenue streams amid economic challenges, focusing on ads, events, and subscriptions, with events gaining prominence since 2025.
Media industry
fromFox News
4 days ago

Fox News tops all news brands on YouTube with record-setting 1.5 billion video views during Q1 2026

Fox News Media dominated YouTube in Q1 2026 with 1.5 billion views, outperforming competitors significantly.
Podcast
fromFast Company
1 month ago

The surge of video podcasts raises an awkward question for the industry: Why do we still call them 'podcasts'?

The definition of 'podcast' has expanded from asynchronous talk radio to any episodic audio or video content with people speaking, making the original term increasingly obsolete as consumption shifts toward video-based formats.
Media industry
fromDigiday
4 days ago

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.
Music
fromBusiness Matters
1 month ago

Scaling the Charts: A Business Case for Accelerating Digital Streaming Momentum

Online music platforms increase access and tracking, while consistent releases, strategic promotion, and audience engagement drive sustained chart success and revenue growth.
fromAdExchanger
2 months ago

Can I Help You Find Something?; The Streaming Fortress Prison | AdExchanger

Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.
Artificial intelligence
fromThe Drum
2 months ago

How entertainment is becoming a 'connected, intelligent ecosystem' for commerce media

At some point, the industry stopped arguing about whether content drives commerce and started living in the reality where the two are indistinguishable. "Content, commerce and technology are really coming forward in a special way and recognition that there aren't disparate separate systems any longer," says Cara Pratt, president of global retail and media at Circana. "There really is one connected, cohesive, intelligent ecosystem that is fueling discovery, fueling conversion and purchase."
E-Commerce
Media industry
fromFast Company
4 days ago

How AI agents are changing journalism

Working agentically with AI tools significantly enhances productivity and shifts focus from task execution to outcome management.
Media industry
fromNieman Lab
5 days ago

Three newsletters for the price of 1.5: Independent journalists experiment with a bundle

Bundling independent journalism subscriptions can reduce costs for readers and support multiple writers effectively.
Marketing tech
fromAdExchanger
4 weeks ago

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming | AdExchanger

Marketers must adopt convergent TV strategies that blend linear and streaming approaches rather than debating programmatic versus direct buying methods.
Media industry
fromwww.businessinsider.com
1 week ago

YouTube shows are closing in on traditional TV fast

Creator TV channels are emerging as a significant competitor to traditional TV, attracting advertisers with lower ad loads and substantial viewing hours.
Media industry
fromFast Company
1 week ago

The most innovative companies in media and news for 2026

Media companies are creatively adapting to changing consumption habits by leveraging platforms like TikTok and AI technology.
Media industry
fromAV Club
2 weeks ago

Buzzfeed hopes some AI apps can save the company

Buzzfeed is struggling financially, shifting focus to AI products and games to reduce reliance on advertising revenue.
Marketing
fromFast Company
2 months ago

Branded entertainment will just be entertainment in 2026

Brands are shifting from interruptive paid media to branded content and entertainment partnerships with Hollywood to attract attention and drive measurable results.
Media industry
fromFast Company
2 weeks ago

Traffic is dying as a media metric. What comes next is more important

AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.
Media industry
fromExchangewire
2 weeks ago

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.
fromBusiness Insider
2 months ago

The line between TV ads and YouTube ads is getting very blurry

Google has been coveting lucrative TV ad budgets for more than a decade. But despite stats showing that an increasing amount of YouTube viewing takes place on TV sets in the living room, its ad sellers faced a hurdle. Many advertisers and agencies classified YouTube as "online video" or "social media," treating it as a separate part of the media plan from TV.
Marketing
Media industry
fromNieman Lab
2 weeks ago

Four things about Yahoo News that may surprise you

Yahoo attracts 180 million monthly visitors through habit-driven features and maintains strong engagement, ranking among the top news sites with only CNN and Fox News having higher weekly visitor frequency.
Media industry
fromTheWrap
4 weeks ago

YouTube Is the World's Largest Media Company, MoffettNathanson Says

YouTube surpassed Disney as the world's largest media company with $62 billion in revenue, valued between $500-560 billion, positioned for growth through AI and streaming innovations.
Television
fromThe Drum
2 months ago

What is the future of TV? Broadcasters, media companies and analysts give their take

Television will persist while shifting toward digital, data-driven, device-agnostic delivery, with advertising models fragmenting between ad-supported and non-ad-supported services.
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