The Rise Of Women's Sports: A Game Changer For Brand PartnershipsWomen's sports sponsorships should be integrated into marketing strategies, focusing on meaningful engagement rather than traditional logo placements.
Why Coachella's OOH Campaigns Have Such Lasting AppealCoachella serves as a high-stakes proving ground for innovative out-of-home marketing strategies that blend cultural relevance with audience engagement.
The Rise Of Women's Sports: A Game Changer For Brand PartnershipsWomen's sports sponsorships should be integrated into marketing strategies, focusing on meaningful engagement rather than traditional logo placements.
Why Coachella's OOH Campaigns Have Such Lasting AppealCoachella serves as a high-stakes proving ground for innovative out-of-home marketing strategies that blend cultural relevance with audience engagement.
A Doctor on What He Saw in GazaThe recent ceasefire in Gaza provided temporary respite, yet the destruction revealed by medical aid workers highlights the ongoing humanitarian crisis.
From weird elephant videos to revolutionising TV: 20 years of YoutubeYouTube and TV have merged, with traditional media using YouTube for distribution and creators launching exclusive content on streaming platforms.
From Sidemen to MrBeast: how YouTube and its creator economy took over TVYouTube creators are transforming mainstream television through lucrative deals and record-breaking events, leading to unprecedented collaborations with streaming platforms.
YouTube Adds Automatic Location Tags to Travel and Restaurants for Better Discovery - Lindsey GambleYouTube is automating location tagging for travel and restaurant Shorts, enhancing content discovery.
Student, 16, at Pleasant Hill's Diablo Valley College runs own news channelAnya Gupta's KFN utilizes YouTube to engage Gen Z with impactful news content focused on future industries and societal issues.
YouTube Seeks Live Streamers, Podcasters, and Shorts Creators for Research Studies - Lindsey GambleYouTube is conducting research with specific creator types to enhance its platform.
From weird elephant videos to revolutionising TV: 20 years of YoutubeYouTube and TV have merged, with traditional media using YouTube for distribution and creators launching exclusive content on streaming platforms.
From Sidemen to MrBeast: how YouTube and its creator economy took over TVYouTube creators are transforming mainstream television through lucrative deals and record-breaking events, leading to unprecedented collaborations with streaming platforms.
YouTube Adds Automatic Location Tags to Travel and Restaurants for Better Discovery - Lindsey GambleYouTube is automating location tagging for travel and restaurant Shorts, enhancing content discovery.
Student, 16, at Pleasant Hill's Diablo Valley College runs own news channelAnya Gupta's KFN utilizes YouTube to engage Gen Z with impactful news content focused on future industries and societal issues.
YouTube Seeks Live Streamers, Podcasters, and Shorts Creators for Research Studies - Lindsey GambleYouTube is conducting research with specific creator types to enhance its platform.
New Movies on Streaming: 'Captain America: Brave New World,' 'The Woman in the Yard,' + MoreThis week features exciting new VOD releases: Marvel's Captain America: Brave New World, Blumhouse's The Woman in the Yard, and more.
Drew Barrymore's "porn" revealed by Ross Mathews on 'The Drew Barrymore Show'Drew Barrymore humorously blends cleaning hacks and personal anecdotes on her talk show, highlighting her playful personality and chemistry with co-host Ross Mathews.
New Movies on Streaming: 'Captain America: Brave New World,' 'The Woman in the Yard,' + MoreThis week features exciting new VOD releases: Marvel's Captain America: Brave New World, Blumhouse's The Woman in the Yard, and more.
Drew Barrymore's "porn" revealed by Ross Mathews on 'The Drew Barrymore Show'Drew Barrymore humorously blends cleaning hacks and personal anecdotes on her talk show, highlighting her playful personality and chemistry with co-host Ross Mathews.
This series shows how journalism can break down polarization, one personal story at a time - PoynterJohn Diedrich's gun series exemplifies storytelling that transcends polarized views, combining personal narratives with interactive elements to explore complex issues.
He Saw Her on a Billboard. Then Fate Brought Them Together.Chike Antoine Ozah was captivated by journalist Kellie Montoya Brown, eventually meeting her at the 2019 Essence Festival after months of longing.
CJR Editor Sewell Chan Is FiredSewell Chan was fired from the Columbia Journalism Review amid staff complaints about his behavior, just months into his tenure.
Poynter Journalism Prizes winners to be announced April 29 - PoynterPoynter will announce the winners of its journalism contest on April 29 at 1 p.m. Eastern.The event will showcase excellence in accountability reporting and other categories.
This series shows how journalism can break down polarization, one personal story at a time - PoynterJohn Diedrich's gun series exemplifies storytelling that transcends polarized views, combining personal narratives with interactive elements to explore complex issues.
He Saw Her on a Billboard. Then Fate Brought Them Together.Chike Antoine Ozah was captivated by journalist Kellie Montoya Brown, eventually meeting her at the 2019 Essence Festival after months of longing.
CJR Editor Sewell Chan Is FiredSewell Chan was fired from the Columbia Journalism Review amid staff complaints about his behavior, just months into his tenure.
Poynter Journalism Prizes winners to be announced April 29 - PoynterPoynter will announce the winners of its journalism contest on April 29 at 1 p.m. Eastern.The event will showcase excellence in accountability reporting and other categories.
TikTok adds X-style community notes - here's how you can applyTikTok has introduced a feature called Footnotes to allow community-context addition to videos, similar to Facebook's Community Notes.
TikTok Gives Advertisers More Control with New Video and Profile Exclusion Tools - Lindsey GambleTikTok enhances ad placement control with new exclusion tools, promoting brand safety.
The influencer dream: Weighing the risk and reward of content creationThe influencer market is growing rapidly, yet creators face significant risks and pressures that challenge the glamour of social media careers.
The Creator of "Adolescence" Backs a Social Media Ban for Kids-but It's the Wrong MoveThe dangers faced by young people online require pragmatism over prohibition.
Fact-checkers are out. The internet gets to vote on the truth now. - PoynterSocial media platforms are moving from professional fact-checkers to crowdsourced systems like Community Notes due to political pressures and criticism.
6 strategies to build an authentic personal brand onlinePersonal branding is essential in today's job market, focusing on authenticity and clarity of value proposition.
TikTok adds X-style community notes - here's how you can applyTikTok has introduced a feature called Footnotes to allow community-context addition to videos, similar to Facebook's Community Notes.
TikTok Gives Advertisers More Control with New Video and Profile Exclusion Tools - Lindsey GambleTikTok enhances ad placement control with new exclusion tools, promoting brand safety.
The influencer dream: Weighing the risk and reward of content creationThe influencer market is growing rapidly, yet creators face significant risks and pressures that challenge the glamour of social media careers.
The Creator of "Adolescence" Backs a Social Media Ban for Kids-but It's the Wrong MoveThe dangers faced by young people online require pragmatism over prohibition.
Fact-checkers are out. The internet gets to vote on the truth now. - PoynterSocial media platforms are moving from professional fact-checkers to crowdsourced systems like Community Notes due to political pressures and criticism.
6 strategies to build an authentic personal brand onlinePersonal branding is essential in today's job market, focusing on authenticity and clarity of value proposition.
How M&A Can Unintentionally Sacrifice Your Brand ValueThe brand is the most valuable asset in an acquisition.
The One Mistake Is Putting Your Brand Reputation at Risk - and Most Startups Still Make It | EntrepreneurPublic relations is essential in building brand credibility and customer trust alongside marketing efforts.
How M&A Can Unintentionally Sacrifice Your Brand ValueThe brand is the most valuable asset in an acquisition.
The One Mistake Is Putting Your Brand Reputation at Risk - and Most Startups Still Make It | EntrepreneurPublic relations is essential in building brand credibility and customer trust alongside marketing efforts.
How Video Content Can Revolutionize Global Audience EngagementVideo content significantly enhances audience engagement and drives business results across various platforms.
Journalism and deepfakes: Insights from the Central Asian Media ForumTrustworthy information is crucial in combating fake news and misinformation.Central Asia is becoming an increasingly significant player in the global media landscape.
3 Game-Changing Business Insights from My 25-Year Journey | EntrepreneurAdaptability and storytelling are crucial for success in B2B tech public relations today.
Peabody Awards 2025: 'Fantasmas', 'Shogun', 'Sugarcane,' and More Receive NominationsThe Peabody Awards 2025 nominees highlight impactful storytelling across multiple media categories.
3 Game-Changing Business Insights from My 25-Year Journey | EntrepreneurAdaptability and storytelling are crucial for success in B2B tech public relations today.
Peabody Awards 2025: 'Fantasmas', 'Shogun', 'Sugarcane,' and More Receive NominationsThe Peabody Awards 2025 nominees highlight impactful storytelling across multiple media categories.
Read the Antitrust Ruling Against GoogleGoogle found liable for violating the Sherman Act in digital advertising markets.Court to determine remedies for Google's antitrust violations after trial.
Read the RulingGoogle has been found liable for violating antitrust laws related to its monopolization of key digital advertising technology markets.
In Latest Antitrust Blow for Google, Judge Finds Search Giant Monopolizes Certain Ad Tech MarketsGoogle found liable for anticompetitive behavior under the Sherman Act in publisher ad server and ad exchange markets.
Video: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI OverviewsGoogle ruled illegal monopoly again; significant changes in Ads and SEO recommendations but not in search results.
Daily Search Forum Recap: April 17, 2025Google confirms no changes to international SEO with ccTLD updates.Google Ads API version 19.1 is now available for advertisers.AI Mode in Search introduces advanced reasoning capabilities for better user query handling.
Read the Antitrust Ruling Against GoogleGoogle found liable for violating the Sherman Act in digital advertising markets.Court to determine remedies for Google's antitrust violations after trial.
Read the RulingGoogle has been found liable for violating antitrust laws related to its monopolization of key digital advertising technology markets.
In Latest Antitrust Blow for Google, Judge Finds Search Giant Monopolizes Certain Ad Tech MarketsGoogle found liable for anticompetitive behavior under the Sherman Act in publisher ad server and ad exchange markets.
Video: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI OverviewsGoogle ruled illegal monopoly again; significant changes in Ads and SEO recommendations but not in search results.
Daily Search Forum Recap: April 17, 2025Google confirms no changes to international SEO with ccTLD updates.Google Ads API version 19.1 is now available for advertisers.AI Mode in Search introduces advanced reasoning capabilities for better user query handling.
PBS Pulled a Film for Political Reasons, Then Changed Its MindPublic media is facing significant challenges and potential funding cuts due to the political climate under Trump.
Stream on with DIRECTV's new streamlined, customized packagesThe confusion around streaming services has led to a resurgence in interest for cable alternatives like DIRECTV.
DIRECTV's New Packages Make It Easier Than Ever to Stream Your Favorite ShowsDIRECTV now offers streaming without a satellite dish, enhancing accessibility and flexibility for users.
Stream on with DIRECTV's new streamlined, customized packagesThe confusion around streaming services has led to a resurgence in interest for cable alternatives like DIRECTV.
DIRECTV's New Packages Make It Easier Than Ever to Stream Your Favorite ShowsDIRECTV now offers streaming without a satellite dish, enhancing accessibility and flexibility for users.
How QVC's CEO Is Dealing With the Threat of Tariffs and TikTokQVC faces significant challenges due to tariff impacts and shifts in consumer shopping habits, necessitating strategic adaptation.
The trade war's surprising targets: content creatorsTariffs are disrupting the creator economy, impacting content creators and small business owners particularly hard.
How Hyundai's CMO is navigating upfront marketplace uncertainty and rapid-response tariff adsAutomotive marketers prioritize flexibility and speed to navigate uncertainties and consumer concerns over vehicle pricing due to potential tariffs.
How QVC's CEO Is Dealing With the Threat of Tariffs and TikTokQVC faces significant challenges due to tariff impacts and shifts in consumer shopping habits, necessitating strategic adaptation.
The trade war's surprising targets: content creatorsTariffs are disrupting the creator economy, impacting content creators and small business owners particularly hard.
How Hyundai's CMO is navigating upfront marketplace uncertainty and rapid-response tariff adsAutomotive marketers prioritize flexibility and speed to navigate uncertainties and consumer concerns over vehicle pricing due to potential tariffs.
Don Mischer, Master of Live Television, Is Dead at 85Don Mischer was a masterful producer known for his calm and organized approach to live television events, passing away at 85.
Apple releases re-edited canceled 'Mythic Quest' episode-and pulls a George LucasApple TV Plus re-released the series finale of Mythic Quest with a new ending, providing closure for fans after the show's cancellation.
Hacks Recap: A Strategic RetreatThe writers' room dynamics highlight contrasting leadership styles between Ava and Deborah.
It's the Economy, Idiom!The company showed resilience in digital engagement during difficult times, largely thanks to Janine's leadership despite her serious injury.
How kid-rearing tips are helping Willa Bennett reignite legacy media brandsWilla Bennett integrates parenting principles to transform legacy media brands through emotional intelligence and collaborative leadership.
How to Tell Your Boss They're Wrong-TactfullyEffectively voicing concerns to a boss requires tact, honesty, and a focus on constructive feedback.
Hacks Recap: A Strategic RetreatThe writers' room dynamics highlight contrasting leadership styles between Ava and Deborah.
It's the Economy, Idiom!The company showed resilience in digital engagement during difficult times, largely thanks to Janine's leadership despite her serious injury.
How kid-rearing tips are helping Willa Bennett reignite legacy media brandsWilla Bennett integrates parenting principles to transform legacy media brands through emotional intelligence and collaborative leadership.
How to Tell Your Boss They're Wrong-TactfullyEffectively voicing concerns to a boss requires tact, honesty, and a focus on constructive feedback.
The Case For A New MTV | DefectorThe decline of physical media and traditional music platforms has left a void in music discovery that current streaming practices fail to fill.
Netflix posts major earnings beat as revenue grows 13% in first quarterNetflix had a significant earnings beat driven by subscriber and advertising revenue growth.Co-CEO Greg Peters assured that Netflix remains resilient during economic uncertainty.
Tax levy on streaming services like Netflix would 'absolutely be passed onto consumer,' says Patrick O'DonovanThe content levy proposed in Ireland could unfairly burden consumers and worsen U.S.-Ireland trade relations.
Are You Happy With How You Watch TV?Streaming viewers have mixed feelings about binge-watching versus weekly releases.
Netflix posts major earnings beat as revenue grows 13% in first quarterNetflix had a significant earnings beat driven by subscriber and advertising revenue growth.Co-CEO Greg Peters assured that Netflix remains resilient during economic uncertainty.
Tax levy on streaming services like Netflix would 'absolutely be passed onto consumer,' says Patrick O'DonovanThe content levy proposed in Ireland could unfairly burden consumers and worsen U.S.-Ireland trade relations.
Are You Happy With How You Watch TV?Streaming viewers have mixed feelings about binge-watching versus weekly releases.
Tennessee just made an invisible update to its tourism site-and it's brilliantAlt text for images, especially in tourism, needs creative improvement for accessibility.
Etoile to Andor: the seven best shows to stream this weekThe new series explores the challenges faced by ballet companies in a contemporary setting.
The Decline of Outside Magazine Is Also the End of a Vision of the Mountain WestThe acquisition of the magazine by Robin Thurston has led to significant decline in its quality and operations.A collective letter from contributors reflects deep concerns for both the publication and the media landscape.
ABC hits back at 'tired' David Muir and George Stephanopoulos feud rumors after Time100 recognitionABC denies feud rumors between David Muir and George Stephanopoulos, affirming support for Muir's recognition.The network insists there is a mutual respect among its journalists.
Scientists Built a Smarter, Sharper Materials Graph by Teaching AI to Double-Check Its Work | HackerNoonFine-tuned LLMs can enhance the creation of functional materials but require high-quality training data for optimal performance.
Thanks So Much To Our Advertisers - Above the LawWe'd like to express gratitude to our fantastic sponsors here at Above the Law:
New shows & movies to watch this weekend: Max's 'The Rehearsal' Season 2 & MoreExciting new titles premiere this Easter weekend across various streaming platforms, highlighted by 'The Rehearsal' Season 2.
'Leverage: Redemption' Season 3 is now streaming-How to watch it for freeSeason 3 of 'Leverage: Redemption' has premiered, now streaming on Prime Video with new weekly episodes every Thursday.
New shows & movies to watch this weekend: Max's 'The Rehearsal' Season 2 & MoreExciting new titles premiere this Easter weekend across various streaming platforms, highlighted by 'The Rehearsal' Season 2.
'Leverage: Redemption' Season 3 is now streaming-How to watch it for freeSeason 3 of 'Leverage: Redemption' has premiered, now streaming on Prime Video with new weekly episodes every Thursday.
It's An Ad, Ad, Ad, Ad World For Netflix After Password CrackdownNetflix's growth is increasingly driven by its ad operation, which promises potential amid economic uncertainties.
Unlock Cinematic Brilliance: Elevate Your Footage with VideoProc AI Video Upscaler (Easter Special Inside)AI video upscaling restores low-quality footage, making it essential for modern videography.VideoProc Converter AI enhances videos by intelligently reconstructing details for higher clarity.
It's An Ad, Ad, Ad, Ad World For Netflix After Password CrackdownNetflix's growth is increasingly driven by its ad operation, which promises potential amid economic uncertainties.
Unlock Cinematic Brilliance: Elevate Your Footage with VideoProc AI Video Upscaler (Easter Special Inside)AI video upscaling restores low-quality footage, making it essential for modern videography.VideoProc Converter AI enhances videos by intelligently reconstructing details for higher clarity.
15 Best Meeting Minutes Software in 2025Meeting minutes are essential for effective communication and productive teamwork.Automated tools like ClickUp AI Note Taker enhance meeting efficiency.Effective meeting management software should be flexible, easy to use, and standardized.
The new Dell Pro 13 is a laptop for those who wear suits not Hawaiian shirts - but it's nippy and lasts all dayThe Dell Pro 13 is a solid, reliable laptop for corporate users but lacks excitement compared to more creative-focused models.
15 Best Meeting Minutes Software in 2025Meeting minutes are essential for effective communication and productive teamwork.Automated tools like ClickUp AI Note Taker enhance meeting efficiency.Effective meeting management software should be flexible, easy to use, and standardized.
The new Dell Pro 13 is a laptop for those who wear suits not Hawaiian shirts - but it's nippy and lasts all dayThe Dell Pro 13 is a solid, reliable laptop for corporate users but lacks excitement compared to more creative-focused models.
Clinique Just Launched The Perfect "Your Skin But Better" Foundation & I'm ObsessedClinique's Even Better Clinical Vitamin Makeup SPF 45 offers a lightweight, radiant, and skin-nourishing foundation that enhances complexion while providing sun protection.
It's almost the 15th anniversary of EltaMD's beloved sunscreen: Buy it hereEltaMD UV Clear celebrates 15 years as a trusted sunscreen, known for its dual action of sun protection and skin enhancement.
Clinique Just Launched The Perfect "Your Skin But Better" Foundation & I'm ObsessedClinique's Even Better Clinical Vitamin Makeup SPF 45 offers a lightweight, radiant, and skin-nourishing foundation that enhances complexion while providing sun protection.
It's almost the 15th anniversary of EltaMD's beloved sunscreen: Buy it hereEltaMD UV Clear celebrates 15 years as a trusted sunscreen, known for its dual action of sun protection and skin enhancement.
Apollo Exposed: What 400M Fake Ad Requests Reveal About FraudA sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.
"A return to strong growth" - IAB Internet Advertising Revenue ReportDigital advertising revenue reached $259 billion in 2024, showing significant year-over-year growth.The podcasting sector is driving growth in digital audio advertising with a 26% revenue increase.
Apollo Exposed: What 400M Fake Ad Requests Reveal About FraudA sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.
"A return to strong growth" - IAB Internet Advertising Revenue ReportDigital advertising revenue reached $259 billion in 2024, showing significant year-over-year growth.The podcasting sector is driving growth in digital audio advertising with a 26% revenue increase.
Five Expert Strategies to Boost Sales and Retain Customers in a Down MarketBusinesses should prioritize existing customers to stabilize revenue and build loyalty.Targeted high-value incentives can effectively drive repeat sales and referrals.Transparency and honest deals enhance customer connection and sales.Effective brand positioning and consistent engagement increase customer retention.
US Digital Ad Spend Climbed to $259 Billion in 2024U.S. digital ad spending reached $258.6 billion in 2024, driven significantly by events like the Summer Olympics and the presidential election.
IAB report reveals digital ad growth and marketers ready for economic turmoil | MarTechDigital advertising reached $258.6 billion in revenue in 2024, with a 14.9% year-over-year increase, showing resilience in a challenging economy.
IAB: As brands diversify ad spend, midsize media firms grow fastestDigital advertising grew 14.9% in 2024, driven by video and podcast formats, but faces uncertainty and requires strategic adaptation.
US Digital Ad Spend Climbed to $259 Billion in 2024U.S. digital ad spending reached $258.6 billion in 2024, driven significantly by events like the Summer Olympics and the presidential election.
IAB report reveals digital ad growth and marketers ready for economic turmoil | MarTechDigital advertising reached $258.6 billion in revenue in 2024, with a 14.9% year-over-year increase, showing resilience in a challenging economy.
IAB: As brands diversify ad spend, midsize media firms grow fastestDigital advertising grew 14.9% in 2024, driven by video and podcast formats, but faces uncertainty and requires strategic adaptation.
Alexis Fisher Saw The Creator Economy ComingAlexis Fisher's success stems from embracing risk and adapting to the evolving creator economy.
Netflix Q1 Results Top Expectations as Streamer Stops Reporting Subscriber CountsNetflix's focus shifts from subscriber counts to financial engagement metrics amid strong Q1 revenue growth.
Netflix Is Perfect Stock as Tariffs RiseNetflix is seen as a defensive stock amidst macro volatility and trade concerns.The company is experiencing noteworthy growth in both subscribers and advertising revenue.Analysts express strong confidence in Netflix's stock performance moving forward.
Netflix Q1 Results Top Expectations as Streamer Stops Reporting Subscriber CountsNetflix's focus shifts from subscriber counts to financial engagement metrics amid strong Q1 revenue growth.
Netflix Is Perfect Stock as Tariffs RiseNetflix is seen as a defensive stock amidst macro volatility and trade concerns.The company is experiencing noteworthy growth in both subscribers and advertising revenue.Analysts express strong confidence in Netflix's stock performance moving forward.
Inside WPP's $150 million InfoSum purchaseWPP's acquisition of InfoSum reflects both its ambitions and underlying anxieties regarding GroupM's performance in the evolving advertising landscape.
Invasion of the 'journal snatchers': the firms that buy science publications and turn them rogue'Journal snatchers' are transforming reputable scholarly journals into predatory publications, undermining research integrity.
Brendan Carr threatens Comcast over coverage of Abrego GarciaFCC Chair Brendan Carr criticized Comcast for distorting news coverage related to deportation issues.
Trump's FCC chair threatens Comcast, demands changes to NBC news coverageThe recent conviction of Victor Martinez-Hernandez is being misrepresented by the White House in relation to unrelated deportation cases.
Brendan Carr threatens Comcast over coverage of Abrego GarciaFCC Chair Brendan Carr criticized Comcast for distorting news coverage related to deportation issues.
Trump's FCC chair threatens Comcast, demands changes to NBC news coverageThe recent conviction of Victor Martinez-Hernandez is being misrepresented by the White House in relation to unrelated deportation cases.
Corona's just made a beer advert from wood, and the result is amazingCorona's Fisherman Storytellers initiative supports Brazilian fishermen by providing income through tourism during fishing bans.
9 steps to creating a rainstorm in After Effects that will transform your CG scenes into cinematic momentsAtmospheric effects can enhance visuals but may complicate workflows and slow rendering.Adobe After Effects provides a faster alternative for adding rain.
Corona's just made a beer advert from wood, and the result is amazingCorona's Fisherman Storytellers initiative supports Brazilian fishermen by providing income through tourism during fishing bans.
9 steps to creating a rainstorm in After Effects that will transform your CG scenes into cinematic momentsAtmospheric effects can enhance visuals but may complicate workflows and slow rendering.Adobe After Effects provides a faster alternative for adding rain.
Gannett will stop publishing diversity information, citing Trump's executive orderGannett has halted the publication of its workforce demographic data and DEI reports, aligning with recent regulatory changes.Major companies are reassessing their DEI initiatives, including Gannett.
IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four YearsMarketing budgets fell for the first time in four years in Q1 2025, driven by economic uncertainties.
The Irish Times Group's Gemma Kelleher on the moving goalposts of media in 2025The Irish Times Group is leveraging data and AI to enhance advertising solutions and audience targeting.
Facebook Ads: Strategies and Types for Effective MarketingFacebook Ads help businesses target specific audiences effectively and achieve diverse marketing objectives.Successful campaigns need careful planning with clear objectives, audience targeting, budgeting, and bidding.Advanced strategies enhance Facebook Ads' performance, addressing challenges like ad fatigue.
Google Ads API Version 19.1 Now OutGoogle Ads API v19.1 introduces significant enhancements, including 11 new features and multiple modifications across several areas such as campaigns and asset management.
Facebook Ads: Strategies and Types for Effective MarketingFacebook Ads help businesses target specific audiences effectively and achieve diverse marketing objectives.Successful campaigns need careful planning with clear objectives, audience targeting, budgeting, and bidding.Advanced strategies enhance Facebook Ads' performance, addressing challenges like ad fatigue.
Google Ads API Version 19.1 Now OutGoogle Ads API v19.1 introduces significant enhancements, including 11 new features and multiple modifications across several areas such as campaigns and asset management.
The best live TV streaming services to cut cable in 2024You can watch live TV via a digital antenna, cable subscription, or live TV streaming service, each with unique advantages.
The Ad Council Appoints 17 New Members to Its Board of DirectorsThe Ad Council has elected 17 new members to its board to enhance its mission addressing national issues.
The subversive power of Spanish-language radio - High Country NewsRadio Campesina's new segment educates Latino communities on their rights amid fears of deportations.
What to watch: Wedding Banquet' remake manages to be sweet and funnyThe Wedding Banquet offers a heartfelt, queer-centered experience that emphasizes the importance of family and connection.Director Andrew Ahn successfully balances humor and emotion in his remake of Ang Lee's classic.
How to Utilize Founder Branding While Avoiding the Spotlight | EntrepreneurMany founders prefer company branding over personal celebrity status.Ego-driven visibility contradicts the strategic objectives of many CEOs.Personal branding should support business goals without requiring personal fame.
Why Diddy wants sexually squeamish people banished from the jury pool before voir dire even startsDiddy's defense seeks to ensure jurors are comfortable with explicit materials for the sex-trafficking trial.
How to keep your brand from getting posterized by your own celebrity endorserCaitlin Clark's campaign demonstrates effective use of celebrity marketing by linking her popularity with Gainbridge's services without overshadowing the message.
Tax levy on streaming services like Netflix would 'absolutely be passed onto consumer,' says Patrick O'DonovanThe proposed content levy in Ireland would ultimately burden consumers despite legislative intentions to support Irish productions.
The Hype at Coachella This Year? Billboards.Clever billboards during the Coachella drive provide amusement and enhance anticipation for festival-goers amidst an otherwise unpleasant journey.
27 Products With Before And After Pics That Will Leave You *So* Shook, You'll Look Like The Mr. Krabs MemeE.l.f. color corrector effectively camouflages blemishes without caking or creasing, available in five shades for different complexion needs.
The best (and worst) new ads of the month: April 2025From delightful handcrafted animation and an epic 14-hour take to AI nightmares....Explore this storyboard about Advertising, Humanities, BritBox by CreativeBloq on Flipboard.
YouTube Shares Tips on How to Convert Long-Form Content into ShortsYouTube also recommends that creators try out different formats for their Shorts to see what resonates with their audience, while also using analytics to measure response to your clips.
Bodyarmor unveils bold new look and ad campaign to take on GatoradeBodyarmor launches its biggest packaging makeover after 15 years, reflecting evolving consumer preferences and increasing competition in the sports drink market.
Inside Graydon Carter's Downtown NYC DuplexGraydon Carter views his collection of objects as valuable keepsakes rather than hoarding, balancing taste with discernment throughout his life.
Update: Prescribed fire Shamrock Vmp burns five acres in Mendocino County since Jan. 7The Shamrock Vmp project helps prevent wildfires through controlled burning in Mendocino County.