The Kyiv Independent has grown its membership to over 20,000, up from 17,500, primarily funded by reader contributions. Founded in 2021 by journalists dismissed from the Kyiv Post, it champions free speech and critiques government actions. The organization maintains low churn rates, indicating a dedicated subscriber base. Its revenue streams include an online store, advertising, content syndication, and donations, alongside member support. Weekly behind-the-scenes communications foster a personal connection with the audience, enhancing the sense of community among its members.
"The Kyiv Independent was co-founded in November 2021 by a group of journalists who'd been fired from the Kyiv Post as the owner attempted to interfere in the newsroom."
"After a month-long multi-country campaign, The Kyiv Independent has more than 20,000 paying members - up from 17,500 in May."
"Paid members are sticking around, with a monthly churn rate of less than 2%, demonstrating a strong commitment to the outlet among its supporters."
"The digital news outlet also gets revenue from a thriving online store selling items like a print magazine and Borshch tote bag, content syndication, advertising, and one-time donations from individuals and organizations."
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