Tesla's robotaxi rollout event in Austin was less about engaging a broad audience and more about a tight-knit group of influencers who openly support Elon Musk. Traditional journalists faced ridicule for questioning the technology, reflecting Musk's long-standing antagonism towards the media. The phrase 'we are the media now' indicated this cohort's desire to control the narrative, as influencers opted to engage only with supportive audiences, avoiding criticism from legacy media outlets in favor of promoting a unified, pro-Tesla front.
One of the more prominent influencers, who goes by Zack on X, claimed he was approached multiple times by a Reuters journalist, whom he promptly ignored.
The best response would [be] to add a precondition and ask them to go on camera blanket apologising for all the lies and smears against Elon and Tesla first.
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