As in so many other areas, the spotlight is on them. A very recent example: in Spain, we know Rocio Lopez well. Known on social media as RoRo, last year she sparked controversy by turning her recipe videos into a veritable ode to class exhibitionism, with a pretense of pleasing her partner, Pablo, that bordered on subservience.
The hardest thing about watching the premiere of this Vanderpump Rules reboot is not to compare it to the original. Version 1 point oh-no-you-didn't gave us a spectacular run of seasons that (after a calamitous dip) rewarded us with #Scandoval, one of the greatest story lines ever to grace our TikTok feeds, meme pages, TV screens, and whatever the hell it is we call Peacock. It's nearly impossible to watch this first episode and not think, Was Jax already a monster?
When I first heard about face book i joined because many of my friends had and it was a way to see what they were all up to. Then it became a place to share notices about my upcoming performances in the Singapore Slingers - A 1920s fox trot orchestra (think of old cartoon music) and a way to share those performance for those who could not attend. I did the video as well and the videos are a legacy which you can see here.
"We have seen this in recent studies. The younger social media users are looking at older people as authorities on things that they like," Xie said. A 40-something finding success is Dallas influencer Chris Kahle. "It was kind of weird how it happened," Kahle said. "It wasn't even something I was thinking about. I literally posted about my neighbors back in 2024, and the post went viral. That put me over 10,000 followers, and it's been growing fast ever since."
For Gen Z, that's especially true. What was once just a device for making calls and sending texts has evolved into a full-blown extension of our hands, a constant companion that keeps us connected to friends, trends, and an endless stream of content. But what if all that screen time could do more than entertain? What if your phone, the very thing that parents and teachers might chide you for using too much, could actually become a money-making machine?
So, while people pursuing goals in the sphere of content creation are not only profiting themselves, they are also benefiting others. They have become one of the main sales funnels. When ads and commercials no longer take the lead, it's crucial to understand how the creator economy pushes different consumer behaviour and how it becomes a successful business for the creators themselves.