"A person who gains followers online and earns money through brand deals, advertisements, product links, subscriptions, or by selling their own products is known as an influencer. However, most do not make that much. In 2025, influencer marketing agency NeoReach surveyed over 3,000 creators worldwide about how much they make and found that over 50% earn below $15,000 per year."
"In the United States, brands pay influencers based on their follower count. Impact.com's 2025 rate guide shows that an Instagram account with fewer than 15,000 followers earns $500 to $2,000 for each post. Accounts with between 15,000 and 75,000 followers earn $2,000 to $8,000 per post. Meanwhile, those with 75,000 to 250,000 followers earn $8,000 to $20,000 per post, and those with 250,000 to 1,000,000 followers earn $20,000 to $45,000. Accounts with more than 1,000,000 followers can earn $45,000 or more per post."
An influencer gains followers online and earns money through brand deals, ads, product links, subscriptions, or selling products. Over 50% of creators surveyed earn below $15,000 annually, and 56.55% of full-time creators earn less than U.S. living wage levels that vary by state. The MIT Living Wage Calculator sets living wages at $43,159 in Mississippi and $60,080 in Massachusetts. Brands pay influencers by follower count, with Impact.com's 2025 guide listing Instagram tiers from $500–$2,000 up to $45,000+ per post for accounts over one million. TikTok has similar ranges, and YouTube sponsored-video rates span roughly $1,000–$49,000.
Read at Money Digest
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