""We have seen this in recent studies. The younger social media users are looking at older people as authorities on things that they like," Xie said. A 40-something finding success is Dallas influencer Chris Kahle. "It was kind of weird how it happened," Kahle said. "It wasn't even something I was thinking about. I literally posted about my neighbors back in 2024, and the post went viral. That put me over 10,000 followers, and it's been growing fast ever since.""
""You have to continue to feed the beast. This takes so much time. On the low end, it could take me a few minutes to shoot, edit, and then post an easy video. But if it is something that's involved? It could take me hours. And not everyone likes what you do. There are those negative comments out there, too, that are hard to read," Kahle said."
People over 40 are gaining significant social media followings and converting those followers into income. New research shows older Millennials and people in their 50s and 60s are gaining traction as trusted authorities for younger users. Dallas influencer Chris Kahle experienced viral growth after a 2024 post and scaled to hundreds of thousands of followers, allowing him to quit his day job and hire a manager. Building and maintaining an audience requires constant content production, with some videos taking minutes and others hours to create. Negative comments and the need to find a clear niche present ongoing challenges.
Read at NBC 5 Dallas-Fort Worth
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