#age-demographics

#age-demographics

According to data from Statista, approximately 67% of Roblox users were under the age of 17 - and the vast majority were under the age of 13 - in September 2020. Now that distribution appears to be shifting - there now appear to be more daily active users (DAUs) over the age of 13 than below. At the same time, Roblox has been falling short of its financial goals; the company's most recent financial report shows that it missed both its top and bottom lines.

Pollster Luke Tryl, from More in Common, told a Tory conference fringe meeting: "At the last election the average age someone started voting Conservative was in their 60s. It's now even later. "The Conservatives are basically only being kept afloat in the polls at the moment by the over 75 age category. Obviously, for demographic reasons, that is not a sustainable place to be."

"We have seen this in recent studies. The younger social media users are looking at older people as authorities on things that they like," Xie said. A 40-something finding success is Dallas influencer Chris Kahle. "It was kind of weird how it happened," Kahle said. "It wasn't even something I was thinking about. I literally posted about my neighbors back in 2024, and the post went viral. That put me over 10,000 followers, and it's been growing fast ever since."