#social-media-usage

#social-media-usage

Data from Spate shows that beauty's top 10 brands by TikTok views growth during the first quarter of 2026 were catalyzed almost entirely by paid content rather than organic virality.

It's our job to be translators of science so people understand what's happening and why it's so important. It's a global ocean. Just because something's happening in one place, doesn't mean it's not going to have an effect elsewhere in the world.

Instagram's social media algorithm explained works through multi-stage filtering that gathers posts from followed accounts, scores roughly 500 posts using machine learning predictions, and ranks them according to expected engagement. Content ranking favors Reels most heavily, followed by carousels and Stories, while saves count three times more than likes in determining reach. Key signals include watch time, where videos retaining viewers for at least 70% of duration rank twice as high.

While the main feed is built for discovery and curated content, stories are built for connection. For local businesses like bakeries, cafes and restaurants, this distinction isn't just a technicality; it is a direct line to the consumer's daily routine.

Space & Time is a growth marketing agency, enabling clients to secure optimal value from every part of the customer experience and their marketing investment.