"The survey of more than 5,000 U.S. adults found that 84% use YouTube, making it the most widely used platform. Facebook remains popular at 71%, while Instagram has climbed to 50%, the only other site used by at least half of Americans. TikTok use has grown to 37%, and WhatsApp is close behind at 32%. Smaller shares report using Reddit (26%), Snapchat (25%) and X, formerly Twitter (21%)."
"The study also highlights sharp age gaps. About eight in 10 adults under 30 use Instagram, compared with just 19% of those 65 and older. Younger adults are also far more likely to use TikTok and Reddit daily, while Facebook sees its strongest daily engagement among people ages 30 to 64. Despite the rise of newer platforms, YouTube and Facebook remain the only sites used by a majority across all age groups."
A survey of more than 5,000 U.S. adults found platform usage rates of 84% for YouTube, 71% for Facebook and 50% for Instagram. TikTok use stands at 37% and WhatsApp at 32%, while Reddit, Snapchat and X register 26%, 25% and 21% respectively. Significant age gaps exist: about eight in 10 adults under 30 use Instagram compared with 19% of adults 65 and older. Younger adults show higher daily use of TikTok and Reddit, while Facebook sees its strongest daily engagement among ages 30 to 64. YouTube and Facebook are the only platforms used by a majority across every age group.
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