""I don't care how old or how young you are, what your gender is, or who you pray to or don't pray to," he said. "I always preach, 'You can do this.'""
""It's taken away the fear and anxiety that I previously had with swiping a debit card or swiping a credit card or opening up my bank app," he said."
Sgt. 1st Class Johnny Vargas built a lucrative business on TikTok and Instagram after a 2023 viral video featuring his wife. He now reaches about 25 million views monthly and has more than 270,000 followers across platforms. Vargas reports earning more online than from Army pay and says he has paid off debt, started college savings for his children, and increased retirement funds. He has met senior Department of Defense leaders and joined an Army pilot program linking soldier-influencers to recruitment efforts, though that program was paused for legal review. Some critics say he profits from his uniform amid unclear Pentagon rules.
Read at Business Insider
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