"It used to be easy to spot fake AI content - think about the hands with 7 fingers and the like - but the technology is getting increasingly better. The trend replicates digital blackface, which is the practice of a non-black person creating a Black or brown character online for social currency such as likes and reposts or malicious disinformation campaigns."
"It doesn't even have to be interesting or accurate content, it just has to generate viewership. If you are a person who's just trying to make a quick buck or do whatever for nefarious reasons, this is the best way to do so, she added."
AI tools can generate realistic fake videos from simple prompts, making synthetic content creation accessible. Earlier AI fakes had obvious artifacts, but model improvements have greatly reduced visible defects. The practice mirrors digital blackface, where non-Black creators fabricate Black or brown personas online for likes, reposts, revenue, or disinformation. Social platforms that monetize engagement create financial incentives that can increase such behavior. Outrage-driven content prioritizes viewership over accuracy, motivating creators seeking profit or influence. Viral fabricated videos have propagated racist stereotypes about Black women and swayed public sentiment against programs like SNAP. Even recognized false images can still embed biased narratives in viewers' minds.
Read at Axios
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