"It felt like stealing. To have my name and my face and my likeness be pushing something without my consent or even my knowledge. - Julia Berolzheimer, fashion and lifestyle influencer with over one million Instagram followers, describing her reaction to Instagram's "Shop the look" feature that used AI to tag and sell products from her posts."
"The tool, called "Shop the look," was a stark reminder from Meta: you make the content, but we own the digital real estate. Instagram's shopping test and similar features on TikTok and Pinterest have added to broader creator concerns about how AI could affect their careers and livelihoods."
"If Instagram were to offer influencers a commission on its "Shop the look" sales, it could become a passive income source for creators. There's ample opportunity for Big Tech to help creators share in the profits of AI-driven features rather than excluding them from monetization."
Social media platforms are increasingly deploying AI features that leverage creator content for profit without creator consent or compensation. Instagram's "Shop the look" feature automatically tags and sells products from influencer posts without notification or commission, prompting backlash from creators who feel their likeness is being exploited. Similar AI tools on TikTok and Pinterest raise broader concerns about job displacement in the creator economy. However, this tension is not inevitable. Tech companies could implement commission-sharing models or other profit-sharing mechanisms that allow creators to benefit from AI-driven monetization of their content, transforming AI from a threat into an opportunity for passive income.
#ai-and-creator-economy #social-media-monetization #influencer-rights-and-compensation #platform-policies #content-ownership
Read at Business Insider
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