"Marketing products on Facebook is about to become more expensive for influencers, content creators, and companies. The social platform's parent company, Meta, informed members with business accounts that they'll have to start paying if they want to send more than two links per month to customers and followers through the site."
"The alert sent to Facebook business account holders noted that the only way to avoid the link limitation is to "(s)ubscribe to Meta Verified" for the monthly fee of $14.99. That premium option already offers users a badge vouching for their company's legitimacy, and also provides protective measures against fraudsters impersonating them."
"This is a limited test to understand whether the ability to publish an increased volume of posts with links add additional value for Meta Verified subscribers,"
" This isn't enforcement or a platform-wide rule change - it's a small, controlled test."
Meta is testing a policy that restricts Facebook business accounts to two free external links per month and requires payment for additional links. Business account holders received alerts stating that subscribing to Meta Verified for $14.99 per month removes the restriction and provides a verification badge and fraud-protection measures. The trial is described as controlled and intended to evaluate whether higher link volume offers added value to Meta Verified subscribers. The limit could become permanent and may expand to other platforms such as Instagram as part of broader monetization efforts. The change raises potential costs for influencers, content creators, and small companies promoting products.
Read at Inc
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