Digest: Ads Could be Coming to Gemini; Publicis Acquires AdgeAI; Social Media Addiction Jury Trial Concludes

"I would expect that the learnings that we get from ads in AI Mode would likely carry over to what we might want to do in the Gemini app down the road. It's less a question of timing and more a question of doing it right, and in a way that's respectful of users."

"Publicis will embed AdgeAI's technology, including its predictive intelligence, in an effort to bridge the gap between instinct and proven performance. AdgeAI has worked with major brands such as Google, Meta, and P&G."

Google's SVP Nick Fox indicated the company is not ruling out advertisements on Gemini, stating learnings from ads in AI Mode would likely transfer to the Gemini app. Fox emphasized timing is less critical than implementing ads respectfully for users. This reverses earlier claims by DeepMind CEO Demis Hassabis that Google had no plans for Gemini ads. Gemini's user base has grown significantly to 750 million monthly active users from 350 million annually. Separately, Publicis Groupe acquired AdgeAI, an AI-powered analytics platform optimizing creative and video performance. AdgeAI will operate under its name with current co-founders leading. Publicis reports 73% of its operating model is now AI-powered, reflecting industry transformation.

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