"Facebook has been quietly discouraging link posts for years. According to Facebook's widely viewed content report, only 2% of the platform's most viewed posts include links. Mari Smith explains that this has been a trend marketers have worked around for at least eight years. The platform even started adding notifications directly in the composer, telling users they might get more reach if they didn't include a link. Now Meta is making this preference official by testing strict limits on link posting for non-verified accounts."
"The restriction applies to links in the actual post body. Users can still share unlimited links in the comments section without any limitations. The Real Motivation Behind Link Limits Mari describes this move as a revenue play for Meta. She points out that the company has ramped up advertising for Meta Verified across Facebook and Instagram feeds, using case studies and testimonials to promote the service."
Facebook is testing limits that restrict non-verified professional accounts and Pages to two posts containing links per month while allowing unlimited links in comments. The policy aims to keep users on Meta platforms and to encourage subscriptions to Meta Verified, which ranges from about $14.99 to $500 per month depending on tier. Meta has increased promotion of Meta Verified across Facebook and Instagram using case studies and testimonials. Meta is also pursuing a large AI acquisition and releasing professional audio editing tools, moves that will influence marketing capabilities and content production on the platform.
Read at Social Media Examiner
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