Analysis by Deutsche Bank investigated how much a 5km journey cost in a cab in cities across the world, as part of its Mapping the World's Prices 2025 report. The data included both traditional taxis and cabs ordered through an app like Uber or Bolt. London came in fifth place, with around £17.26 per 5km ride, ahead of other expensive cities including Amsterdam, Milan and Tokyo.
That contrarian bet led to the founding of Auro Travel, now Spain's largest fleet operator for private hire vehicles. What began as a license-acquisition play has grown into a company that attracted buyout offers reportedly worth €200 million from both Uber and Cabify in late 2022. The journey offers a case study in how regulatory arbitrage, executed with patience and precision, can create substantial enterprise value.
There's a buzz when you land in a new European city, especially one further east where prices are cheaper. As a group of us walked out of Bratislava airport at Easter, we faced that timeless choice: do we hail or open the apps? Fixed price or metre? Needing a taxi for six, one big enough for us was just sitting there.
Tesla's Robotaxi service is only available in Austin and the Bay Area for now, but those who have used the service have generally been appreciative of its capabilities and performance. Some Robotaxi customers have observed that the service is simply so much more affordable than Uber, and its driving is actually really good. Perhaps my biggest takeaway from comparing Robotaxi to uber isn't how cheap Robotaxi is... it's how insanely expensive uber has become.