Rapido has begun beta testing its food delivery service called Ownly in Bengaluru, aiming to compete with established players Swiggy and Zomato. The service is currently available in select localities and is designed to offer food at approximately 15% lower prices than its competitors. Rapido's strategy involves not charging commissions from restaurants, opting instead for a fixed fee per order. A newly formed subsidiary, Ctrlx Technologies, oversees the delivery service, possibly to mitigate conflicts of interest due to Swiggy's minority stake in Rapido. The startup utilizes its two-wheeler fleet for deliveries.
Rapido has started beta testing its food delivery service in Bengaluru to compete with market leaders Swiggy and Zomato, offering lower-priced options with a fixed fee model.
The food delivery service, branded as Ownly, operates without taking commissions from restaurants, resulting in prices approximately 15% lower than competitors.
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