Volkswagen is set to launch its ID. Buzz AD autonomous ride-hailing service next year, opting for a unique collaborative approach by working with current transportation providers. This strategy comes in response to public backlash against robotaxi services, notably in cities like San Francisco and Los Angeles, where residents have actively resisted such technologies. VW executive Sascha Meyer emphasized that their goal is to ensure social acceptance by integrating seamlessly into existing infrastructure rather than competing against it. The company aims to provide a complete solution, including fleet management and booking platforms, to facilitate local transport systems.
"A key point for social acceptance we believe is being a service provider whose presence is desired precisely because we will not be competing with systems already in place."
"We deliberately want to act as partners that build upon existing infrastructure," VW Group executive Sascha Meyer told Fortune.
"Volkswagen is wagering society at large is increasingly fed up with the collateral damage left behind by Silicon Valley's move-fast-and-break-things mentality."
"This week, VW revealed the series production version of its autonomous ride-hailing cab based on its retro-styled VW ID. Buzz EV microbus."
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