Online Community Development
fromInc
10 hours agoThe Future of Marketing is Community
Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.
The entire indoor journey, from entry to elevator to the 100th floor, has been reimagined as a multi-sensory, immersive environment. The overhaul comes via a collaboration between experiential design firm Journey, multimedia studio Moment Factory and NYC-based design outfit SOFTlab.
Archie is a small arch-shaped piece that essentially bridges the two sticks on your controller. It's not a Bluetooth gadget loaded with firmware updates or a subscription service. It's just a clever piece of physical design that does exactly what it needs to do and nothing more.
The Times Square branch, at 7 Times Square, closed in early March after opening in 2023, according to Crain's New York Business. Delivery and reservation platforms now mark the Times Square location as permanently closed.
Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
The campaign explores the relationship between graphic identity and natural motifs, with the S-check pattern reinterpreted through cherry blossom imagery, establishing a contrast between graphic order and natural variation.
KAWS has shown an uncanny ability to connect with a wide variety of people. Younger buyers clamor for his $50 Uniqlo T-shirts, while trophy-hunting collectors shell out millions for paintings.
Scarcity is humanity's great motivator. This has been true forever, since back when we were basically apes: The most important resources-food, shelter, mates-were the ones that were most in demand. Shortage meant value, and being attuned to value meant staying alive. We learned to focus on the rare thing at the expense of what was around it-psychologists call this "tunneling"-and to prioritize avoiding loss over gaining rewards.
It's like hanging out with your friends every Friday night and having a little chat. But there are strong business benefits for the direct-to-consumer brand, too, with sales peaking as much as 50% during streams. In light of the success streaming has brought to its business, Parker Thatch recently remodeled its store to serve as a hybrid customer-facing retail experience and broadcast studio.