"Oblivion gained attention earlier this year for her funny takes and earnest passion for everything you can do at Staples. Did you know you can make a custom mug at Staples? Take a passport photo? Create a direct mail campaign based on demographics? Oblivion knows. And thanks to her endlessly iconic delivery, now TikTok knows it too."
"Staples really did a really great job of not censoring me and letting me just do my thing. We supported each other. We didn't try to correct each other. We let each other be humans. I feel like that's something that's especially lacking in the corporate influencer space."
"Staples has seen measurable increases in store traffic and meaningful lifts in the categories Oblivion has highlighted, according to the New York Times. Now she has an employee badge, is part of an advisory board and has been at the head of the table at corporate meetings."
Oblivion, a TikTok creator with 577,000 followers, partnered with Staples, gaining attention for her humorous and passionate content. Staples embraced her creativity, leading to increased store traffic and engagement. Oblivion's success illustrates the importance of allowing creators to express themselves freely, contrasting with the restrictive guidelines often imposed in brand partnerships. Her role has expanded within Staples, showcasing the potential for authentic collaboration between brands and influencers.
Read at TheWrap
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